Retail Remix · 2026-05-18 · 19 min
DTC success used to hinge on cutting out the middleman. Today, the real growth opportunity is knowing how to show up everywhere customers shop. In this episode of Retail Remix , host Nicole Silberstein speaks with Arsalan Rahbarpoor, Founder and CEO of AquaSonic, about how he built an Amazon-native oral care brand that now sells across Walmart, Target, Walgreens, Best Buy and TikTok Shop. Arsalan shares how AquaSonic disrupted a legacy-dominated category with premium design, accessible pricing and a sharper read on consumer demand - and why consistency, packaging and operational planning became critical as the brand expanded into national retail.
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