How Frances Valentine Built a Viral Fashion Brand Around Women 50+

Episode notes

For years, fashion brands chased younger consumers online, but Frances Valentine has found its edge by doing the opposite. Building a vibrant, social-first brand experience around women 50 and up. In this episode of Retail Remix (and the first hosted by new Retail TouchPoints Editor-in-Chief Kate Robertson), Kate sits down with Katherine Brodie, CMO of Frances Valentine, to discuss how the brand is scaling through video-first storytelling, creator-style content and a deeply engaged community built around color, joy and personal connection. Katherine shares how Elyce Arons - who co-founded the brand with her best friend, the late Kate Spade - has become both the face and personality of the brand across social media, why Frances Valentine treats content creation like its own production studio and how the company is balancing digital growth with expanding retail and wholesale partnerships.

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