Retail Remix · 2026-06-08 · 22 min
David’s Bridal may be best known for wedding dresses, but the brand’s next chapter is about something much bigger: becoming a digital platform for the entire wedding journey. In this episode of Retail Remix , Kate Robertson speaks with Elina Vilk , President and Chief Business Officer of David’s Bridal , about how the 75-year-old brand is transforming from a dress retailer into an AI-powered wedding ecosystem. Elina shares how David’s Bridal is expanding from “aisle to algorithm,” using tools like the AI-powered Pearl Planner to help brides manage the hundreds of decisions behind every wedding and stay within budget, while also growing wholesale, marketplace and commerce partnerships to serve more of the bridal ecosystem.
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