From Loyalty Data to Retail Media: Molly Hjelm’s Playbook for RedVest

Episode notes

Retail media has quickly become one of retail’s most important growth engines, but Ace Hardware is taking a different approach. One that’s built around local ownership, community relevance and real-world customer needs. In this episode of Retail Remix , Kate Robertson speaks with Molly Hjelm , CVP of RedVest Media , Ace Hardware’s retail media network, about launching a full-funnel RMN in just six months and what makes the co-op retailer uniquely positioned in the space. Molly shares how Ace is leveraging its network of 5,200 independently owned stores, 70 million loyalty members and deep first-party data to create measurable advertising solutions. She also explains how weather-triggered media, retailer-focused advertising tools and localized customer insights are helping brands

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