Retail Doctor Group · 2026-04-08 · 29 min
We're delighted to present a thought-leadership session where Brian Walker, Chair & Founder of Retail Doctor Group, speaks with business futurist Morris Misel on the future of retail, the rise of agentic commerce, and how personalisation is redefining customer value in the lead up to 2030. At the centre of the conversation is Misel's concept of Humand , a shift in retail toward human-led demand executed through machine capability . The discussion explores how customers increasingly expect routine purchasing to be handled on their behalf, while still demanding relevance, value, and solutions tailored more precisely to individual needs. This reframes retail not as a channel decision, but as a system designed to reduce effort while increasing personal fit. Walker and Misel also examine the growing role of agentic commerce in removing friction , the changing importance of traditional brand structures, and the opportunity for retailers to deliver more tailored, artisan-like value at scale through technology.
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