Retail Disrupted · 2026-06-16 · 18 min
At Shoptalk Europe in Barcelona, Miya Knights - Retail Technology publisher and 3x retail author - cut straight through the AI hype with a blunt diagnosis: if you don't know your business and your customers, you're "stabbing in the dark" at which technology fits, and no AI tool fixes broken basics. Get the foundations right and the biggest early wins won't be the flashy customer-facing ones - they're in the back end (supply chain, operations, associate enablement) where AI quietly makes you faster, cheaper or smarter. Pick one, not all three. And on agentic AI? The guardrails and playbooks aren't in place yet - and most retailers aren't ready for the handoff that's coming. THE FUTURE OF SHOPPING - what retail leaders will take away: The one question to ask before investiong in AI (most retailers skip it) The "pick one, not all three" rule that separates real AI gains from vendor hype How to spot AI slop before it erodes customer trust The agentic AI handoff that's coming - and the guardrails needed before it lands You can watch this episode here . ABOUT OUR GUEST Miya Knights has over 25 years of experience as a retail technology analyst, editor, author, and consultant.
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