Retail Disrupted · 2026-06-24 · 16 min
Instacart's average basket is $110 - the highest in quick commerce. In this episode, Natalie Berg sits down with Ryan Hamburger, Chief Commercial Officer of Instacart, at Shoptalk Europe to unpack how the company is evolving from delivery platform to omnichannel technology partner. With over 25 million consumers served, 1.6 billion orders fulfilled, and coverage of 98% of US and Canadian households, Instacart is betting that smart carts, unified experiences, and AI-powered personalization will define the next decade of grocery retail. Ryan reveals why retailers with online-offline pricing parity grow 10 - 15% faster than those with markups, how activating a single digital order lifts share of wallet by 30%, and why Instacart is betting that the future of grocery isn't delivery-only - it's technology that makes every touchpoint, from phone to aisle to checkout, completely seamless. We also cover retail media as a margin engine, the sticky threat of competitor switching, and more about Instacart's venture into Europe (currently operating in France and Spain with Costco and in the UK with their Caper Cart trial at Morrsions). Today's episode is
How AI Agents Will Rewrite Retail Payments - Spreedly CEO71 / 100
The Future of Quick Commerce: Wolt's Marianne Vikkula on Affordability, AI & Retail
Retail's Tech Problem Isn't Invention. It's Mastery.
Inside Amazon's 30-Minute Grocery Strategy | Amazon VP Mariangela Marseglia
Home Delivery Is Fundamentally Broken - Bloq.it Co-Founder Miha Jagodic on the Last Mile Fix