Retail Disrupted · 2026-06-11 · 14 min
A protein bar delivered in 4 minutes in India. A full grocery shop delivered in 17 minutes in London. Mariangela Marseglia, Amazon's VP of European Stores, explains why this kind of speed is no longer a premium - it's the new baseline. Mariangela sits down with retail analyst Natalie Berg at Amazon's "Delivering the Future" event to explain why sub-same-day delivery - now as fast as 30-minute groceries via Amazon Now - and the race to reduce the shopper "cognitive load" are quietly redrawing the competitive map for every retailer operating in Europe.
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