Building Loyalty In Micro-Moments With Your Customers With Mark Ross-Smith

Episode notes

Meet Mark Ross-Smith, CEO and Co-Founder of StatusMatch.com . Mark joins Betsy and Tony on the podcast from Malaysia. As a self-proclaimed professional frequent flyer, Mark racked up more airline points than you can imagine as he built his former businesses. After he decided to move across the world, he asked the area’s major airline for a status match in their frequent flyer program. He was denied, but it led the way for his idea to create StatusMatch.com . Tony, Betsy, and Mark dive into emotional loyalty to big brands and discuss how those micro-moments can be replicated in any size business to get a leg up on the competition.

• Bridging The Gap: Navigating The Digital Transformation Of Commerce With Lamees Butt63 / 100
• 4 Traits For Any Leader To Build An Authentic Customer-Centric Culture With Jay Meyer
• Solving The Biggest Small Business Problem With Prashant Fuloria
• A Crucial Step On The Customer Journey: Retention And Churn Management With Tony Sternberg
• 4 Rules For Improving The Customer Experience With Gail And Bruce Montgomery