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#3107Real Money, Real Experts61.6 / 100Get badge
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Real Money, Real Experts

Hosted by AFCPE®

Real Money, Real Experts is a personal finance podcast written and produced by AFCPE®. With an audience of financial professionals, we strive to educate and entertain with a combination of expert tips, engaging interviews, and real-life storytelling.

154 episodes · publishes fortnightly · latest 2026-06-23 · ~32 min/episode

Rank

#3107

Substance

61.6

/ 100

Breakdown

Scored 2026-07
Updated monthly

Finance rank

#371 of 548

Best B2B Finance Podcasts →

Across the index

#3107 of 6182

Substance

Top 50%

outscores 50% of the index

Why it scores where it does

Real Money, Real Experts ranks #3107 on The B2B Podcast Index with a substance score of 61.6 out of 100, scored across 5 recent episodes. It scores highest on guest caliber and insight density. Dr. Lutter holds strong relevant credentials (CFP, LMFT, Executive Director of Institute for Systemic Financial Professionals, Professor at Texas Tech, 100+ publications) and demonstrates genuine practitioner experience across finance and therapy. She is a legitimate researcher-practitioner, not a pure thought-leader. However, the discussion lacks depth on her specific client wins, firm scale, or financial outcomes managed, limiting demonstration of operating at highest scale.

The five-dimension breakdown

Averaged across 5 recently scored episodes, with cited evidence.

Insight Density

12.8 / 20

The episode offers meaningful frameworks for understanding the psychology-finance intersection and provides some actionable tools (genograms, observing nonverbal cues, stress physiology), but much of the content is repetitive explanation of terminology and includes significant filler (introductions, personal anecdotes, off-topic banter about dogs and YouTube). The core insights - stress impairs decision-making, joint accounts correlate with marital satisfaction, early money conflicts predict relationship issues - are valuable but not densely packed.

“When that happens, we are making decisions based off of habit and um emotion, and we are very myopic.”

“The more joint accounts they have, the that is predictive of relationship satisfaction, marital satisfaction in particular.”

Originality

11.4 / 20

The guest draws heavily on established research (Ted Klantz, Scott Rick) and presents widely-circulating concepts (fight-or-flight response, behavioral finance frameworks). The terminology breakdown (psychology vs. therapy vs. counseling) is useful but not novel. The Katrina case study and joint-account research are borrowed examples rather than original analysis. Minimal contrarian or first-principles thinking evident.

“And if you look at the word psychology by itself, psych, the mind, ology, study of, so study of the mind as it relates to financial planning.”

“So maybe it's a values conflict of I really value spending money on X, and you are showing me that you really value spending money on Y.”

Guest Caliber

14.6 / 20

Dr. Lutter holds strong relevant credentials (CFP, LMFT, Executive Director of Institute for Systemic Financial Professionals, Professor at Texas Tech, 100+ publications) and demonstrates genuine practitioner experience across finance and therapy. She is a legitimate researcher-practitioner, not a pure thought-leader. However, the discussion lacks depth on her specific client wins, firm scale, or financial outcomes managed, limiting demonstration of operating at highest scale.

“She is a certified financial planner, a licensed marriage and family therapist, and the executive director of the Institute for Systemic Financial Professionals, as well as the Director of Financial Health and Wellness at Texas Tech University.”

“Dr. Luter's expertise lies at the intersection of finance and psychology. She's a researcher, an educator, a speaker, and an author, focusing on how financial behaviors are influenced by emotional and relational factors.”

Specificity & Evidence

10.8 / 20

The episode relies heavily on one primary research study (Scott Rick's joint-account experiment with three groups followed for two years) and mentions cohabitation research, but provides minimal specific data, metrics, or named client examples beyond the single Katrina case study. No dollar figures, percentages of stress impact, or concrete metrics on decision quality degradation. The genogram tool is mentioned but not demonstrated with specifics.

“At the end of those two years, the only group that had an increase in marital satisfaction was that group who was told to keep their money together.”

“couples who cohabitate accumulate no less non-financial assets. So they have the same amount of stuff as married couples, but they have significantly less financial assets”

Conversational Craft

12.0 / 20

The hosts (Rachel and Brandy) ask competent open-ended questions and show genuine interest, but rarely push back, challenge claims, or dig deeper into contradictions. When the guest mentions her own hand-checking method for stress, no one asks for evidence or validation. The conversation feels warm but lacks intellectual friction - hosts are more impressed than investigative. Follow-ups tend to move to new topics rather than pressure-test prior claims.

“I appreciate that because what I'm hearing too is it's it's how we think about our interactions with our clients and the tools that we have available to use with them.”

“I'm curious, Sonia. Do you know like what are some areas where you'd like to see maybe more research around couples as you're doing this research?”

Standout episodes

  • Beyond the Numbers: The Emotional Side of Financial Planning with Dr. Sonya Lutter

    2026-05-12

    73
  • Wearing the Investor Hat: Breaking the Biggest Money Myth with Jessica Perrone

    2026-04-28

    65
  • Money Roots and Financial Wellness: Understanding the Stories Behind Our Financial Decisions with Jack Howard

    2026-06-09

    62

Rank over time

First period on the Index - history builds from here.

Episodes

9 scored on substance · 60 tracked in total.

  • The Wealth Within: How Self-Worth Shapes Net Worth with Justin Chastain, AFC®️(Re-Run)

    2026-06-23 · 37 min

    48 / 100
  • Money Roots and Financial Wellness: Understanding the Stories Behind Our Financial Decisions with Jack Howard

    2026-06-09 · 27 min

    62 / 100
  • Advocacy Made Accessible: Using Your Voice for Financial Change with Lisa Whitley

    2026-05-26 · 25 min

    60 / 100
  • Beyond the Numbers: The Emotional Side of Financial Planning with Dr. Sonya Lutter

    2026-05-12 · 38 min

    73 / 100
  • Wearing the Investor Hat: Breaking the Biggest Money Myth with Jessica Perrone

    2026-04-28 · 35 min

    65 / 100
  • Beyond the Legal Battle: Navigating the Financial, Emotional, and Power Dynamics of Divorce with Gabriella Martinelli

    2026-04-14 · 34 min

    81 / 100
  • Innovating Financial Education: The Power of Financial Field Trips with Whitney Ramirez

    2026-03-31 · 27 min

    70 / 100
  • Fixing More Than the Numbers: Counseling Strategies When Budgets Don't Do the Trick with Jayne Larson and Alicia Lawrence

    2026-03-03 · 25 min

    72 / 100
  • Rewired: 7 Steps to Help Clients Transform Their Relationship with Money with Ryan Law AFC®, CFP®

    2026-02-17 · 29 min

    66 / 100

Frequently asked

What is Real Money, Real Experts's substance score?
Real Money, Real Experts scores 61.6 out of 100 for substance and ranks #3107 on The B2B Podcast Index. That puts it ahead of 50% of the B2B podcasts we rank and #371 of 548 in Finance. The score reflects insight density, originality, guest caliber, specificity and conversational craft across recent episodes - not downloads.
Is Real Money, Real Experts worth listening to?
Yes - Real Money, Real Experts outscores 50% of the B2B finance podcasts and shows we rank on substance, so a finance operator is likely to come away with something useful.
Who hosts Real Money, Real Experts?
Real Money, Real Experts is hosted by AFCPE®.
How often does Real Money, Real Experts publish?
Real Money, Real Experts publishes fortnightly, has 154 episodes, released its most recent episode on 2026-06-23.
Which Real Money, Real Experts episode should I start with?
Our highest-scoring recent episode is "Beyond the Numbers: The Emotional Side of Financial Planning with Dr. Sonya Lutter" (73/100) - a good place to start.

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Frequently discusses

Companies, products and tools that come up most across this show's episodes.

AFCPECFPAFC

Guests who've appeared

Justin ChastainJack HowardLisa WhitleyDr. Sonya LutterJessica PerroneGabriella MartinelliWhitney RamirezJayne LarsonAlicia LawrenceRyan Law

Topics this show covers

The themes that come up most across this show's episodes.

Behavioral finance · 2accredited financial counselor · 2AFC (Accredited Financial Counselor) credentialCFP (Certified Financial Planner) credentialCash flow budgeting and coachingValues-based financial planningEmotional connection to financial goalsBusiness owner wealth planningFamily financial planningGrief and financial psychologyEstate planning and tax strategyScarcity mindsetAlly Money Rootstrauma of money practitioner certificationmoney storyfinancial wellness programvalue-based spending planreturn on joy

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