
Hosted by Melissa Gragg
Listed under Business, Business › Entrepreneurship, Business › Investing
Valuation Podcast.com - A video and audio podcast on all topics concerning business owners and valuations. Melissa Gragg is a Business Valuation Expert in St.
128 episodes · publishes fortnightly · latest 2026-07-29 · ~50 min/episode
Rank
#1184
Substance
62.5
/ 100
Breakdown
Scored 2026-08
Updated monthly
Across the index
#1184 of 1878
Substance
Top 63%
outscores 37% of the index
ValuationPodcast.com ranks #1184 on The B2B Podcast Index with a substance score of 62.5 out of 100, scored across 2 recent episodes. It scores highest on guest caliber and specificity & evidence. Kelly Lise Murray is a practicing lawyer, legal scholar, and educator with appellate expertise and her own podcast; she has clearly litigated and studied relevant case law. Melissa Greg is a financial mediator and business valuation expert. Both are credible practitioners with hands-on experience, though neither is a mega-firm partner or Fortune 500 CFO. They discuss their own cases and experience thoughtfully.
Averaged across 2 recently scored episodes, with cited evidence.
The episode offers specific legal and valuation insights (fee-shifting mechanics, damages measurement, expert witness strategy), but much of the conversation rehashes the same case facts repeatedly and includes extended theoretical discussion without novel takeaways. The core insights about lost profits measurement, the cost of litigation versus damages, and expert witness credibility are valuable but not densely packed.
“The plaintiff gets to elect. And this is so important for everyone thinking about breaching their contracts with your own company. You're not on the hook just for restitution.”
“If you don't set a floor yourself, it leaves the jury to chip away at the high number. An expert who could have expertly shown how shaky the plaintiff's expert was could have prevented that.”
The case analysis itself is specific and somewhat unusual (a CEO attempting to acquire his former company while employed), but the broader lessons about expert strategy, fee-shifting, and settlement calculation are standard litigation fare. The hosts do not introduce novel frameworks or counterintuitive arguments beyond competent case discussion.
“The tort is actually misappropriation of business opportunity. And I saw the appellate court write stolen business opportunity.”
“By not setting the floor themselves, it left the jury to chip away at the high number. Which you would expect to see if there the expertise is lopsided.”
Kelly Lise Murray is a practicing lawyer, legal scholar, and educator with appellate expertise and her own podcast; she has clearly litigated and studied relevant case law. Melissa Greg is a financial mediator and business valuation expert. Both are credible practitioners with hands-on experience, though neither is a mega-firm partner or Fortune 500 CFO. They discuss their own cases and experience thoughtfully.
“I'm a financial mediator and business valuation expert in St. Louis, Missouri.”
“She's a lawyer, a professor, a legal scholar, a serial entrepreneur. She has her own podcast.”
The episode is anchored in a real case (Zipby v. Parzic, 1st Circuit, March 2026) with specific numbers ($1.5M damages, $2M legal fees, $3.7M total, projections 74% off actual performance). However, the hosts often discuss strategy and theory in the abstract without naming comparable cases, specific tax return details, or quantified examples of how other defense experts have fared.
“The jury found $1.5 million in compensatory damages for the plaintiff. Then there was a $1 million punitive damage award that the trial court struck.”
“The tax returns showed 26 cents on the dollar of the projections. So the projections were off by 74%. 74% Overstatement.”
The conversation is cordial and the hosts ask follow-up questions, but the dialogue is often meandering and repetitive. Kelly dominates with case narration; Melissa's pushback questions are substantive (e.g., on valuation date, the cost-benefit of litigation, expert strategy) but the hosts do not actively challenge each other's reasoning or explore disagreements. The pacing is slow with long monologues.
“And that's so helpful to hear that, Melissa. That's so helpful for me to hear because I'm reading this thinking, why didn't they.”
“I mean, we even can come in and say something is zero, right? And you're still proving it towards a position.”
2 periods tracked.
2 scored on substance · 63 tracked in total.
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