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The Wealth Within: How Self-Worth Shapes Net Worth with Justin Chastain, AFC®️(Re-Run)

Real Money, Real Experts · 2026-06-23 · 37 min

0:00--:--

Key moments - from our scoring

Substance score

28 / 100

Five dimensions, 20 points each

Insight Density6 / 20
Originality5 / 20
Guest Caliber8 / 20
Specificity & Evidence4 / 20
Conversational Craft5 / 20

Justin Chastain brings a deeply personal approach to financial planning, rooted in his experience of losing his mother early in life - a loss that taught him the value of time and led him to pursue financial coaching alongside traditional planning credentials. Rather than seeing clients as dollar signs, Chastain helps families and business owners establish "buckets of value" aligned with their actual life priorities: retirement visions, family goals, business growth, and personal legacy. His dual credentials - the AFC (Accredited Financial Counselor) and CFP - work synergistically: the AFC credential emphasizes foundational cash flow management and behavioral coaching (helping clients "give their dollar a job"), while the CFP covers tax strategy and estate planning. Chastain argues that financial planning fails without emotional anchoring: setting a vague "emergency fund" doesn't motivate action, but framing it as protection for your family's home or health does. He draws on vulnerability research (Brené Brown) and grief psychology to help clients understand that wealth alone doesn't solve human struggles - a lesson reinforced when a client who inherited significant money still felt unchanged. His mother's influence - daily gratitude, humility toward both billionaires and homeless individuals, empathy as a core skill - underpins his philosophy that financial professionals must be lifelong learners who connect with clients' deeper values, not just accumulate credentials.

Key takeaways

  • →Emotional connection to financial goals is essential for sustained behavior change; vague objectives like 'emergency fund' or 'retirement' don't motivate, but specific goals tied to values (family safety, named vacation destinations, business legacy) do.
  • →The AFC and CFP credentials are complementary: AFC enables foundational cash flow coaching and behavioral change, while CFP provides advanced tax and estate planning - neither is sufficient alone for holistic client support.
  • →Wealth alone does not resolve underlying human struggles or emotional challenges; financial professionals must acknowledge the psychological and grief dimensions of money, not assume that more money equals a better life.
  • →Lifelong learning through continuing education, professional community (AFCPE), and continuous reinvestment in skills is essential to serve clients better and avoid imposter syndrome.
  • →Gratitude, humility, and empathy - recognizing that both wealthy and struggling people face luck and misfortune - are foundational mindsets for authentic client relationships and effective financial guidance.

In this episode

  1. 1Justin's Journey into Financial Planning and the Impact of Loss
  2. 2The Value of AFC and CFP Credentials in Tandem
  3. 3Building Client Relationships Through Values and Emotional Connection
  4. 4The Role of Gratitude and Empathy in Financial Coaching
  5. 5Wealth Building vs. Brand Building for Business Owners and Families

Mentioned

Justin ChastainRachael DeLeonDr. Brandi BaxterAFCPECFPAFCBrene BrownJeff BezosMark Twain

Guests

Justin Chastain

Topics in this episode

AFC (Accredited Financial Counselor) credentialCFP (Certified Financial Planner) credentialCash flow budgeting and coachingValues-based financial planningEmotional connection to financial goalsBusiness owner wealth planningFamily financial planningGrief and financial psychologyEstate planning and tax strategy

Questions this episode answers

What is the difference between the AFC credential and CFP, and how do they work together?

The AFC (Accredited Financial Counselor) focuses on foundational budgeting, cash flow coaching, and behavioral financial education - helping clients understand how money flows in and out and giving their dollars jobs. The CFP adds tax strategy, estate planning, and advanced wealth planning. Together, they enable a planner to address both the behavioral and technical sides of wealth-building; most clients at the foundational stage need coaching (AFC) before they can benefit from complex planning (CFP).

How should financial planners help clients set goals that actually motivate behavior change?

Instead of setting purely objective targets, connect goals to client values and emotional anchors. Rather than "emergency fund," ask what expense would most frighten them if it broke today. Rather than "vacation fund," name the specific destination and memories they want to create. This emotional connection keeps clients motivated when initial enthusiasm fades, unlike generic New Year's resolutions.

What role does grief and personal loss play in how financial planners should approach clients?

Grief is not something you "get over" - it's an ongoing, shifting experience. Understanding this teaches financial professionals empathy: clients may struggle with money not because they lack discipline but due to life circumstances or psychological weight money carries. Money itself rarely solves deeper human struggles, so planners must acknowledge both the financial and emotional dimensions of client situations.

How can financial professionals avoid imposter syndrome when pursuing multiple credentials?

Reject the belief that more credentials equal imposter syndrome. Instead, view ongoing education as essential self-care - like oxygen masks on an airplane - that enables you to better serve clients. Continuous reinvestment in learning through credentials, CE credits, and professional communities (like AFCPE) strengthens both the professional and the clients they serve.

What is the difference between building wealth and building a personal brand for business owners?

The episode begins discussing this distinction but the transcript is truncated before the full answer is provided; however, Chastain's framing suggests building wealth requires alignment with personal values and long-term family/business goals, whereas brand-building (especially on social media) can prioritize image over substance and may not create lasting financial security.

What our scoring noted

Our reviewer’s read on each dimension, with quotes from the episode.

Insight Density

6 / 20

The episode delivers a handful of passable practitioner tips - renaming savings buckets for emotional resonance, treating savings as an automatic bill payment, recommending a 4 - 5 year runway before going solo - but these are surrounded by extended anecdotes, motivational filler, and well-worn personal-finance platitudes. The insight-per-minute rate is very low for a 37-minute episode.

instead of calling it emergency fund, what is it emotionally that you fear the most that if it was to break down or break today, you would struggle being able to gain that money
I see a lot of clients, they'll pay all of their bills, and then whatever's left over they try to save, and that just never works

Originality

5 / 20

Nearly every major idea is recycled conventional wisdom: self-worth equals net worth, pay yourself first, be authentic, start small and learn fast, wealth is a long-term game. References lean on Brené Brown, Mark Twain, and Jim Carrey rather than original frameworks. The slight reframe of 'fail fast' to 'learn fast' is the closest thing to a fresh take.

if you want to increase your net worth, it starts with self-worth
it is better to be disliked for the person that you are rather than to be love for the person that you're not

Guest Caliber

8 / 20

Justin Chastain is a credentialed, working practitioner (AFC + CFP) at Parallel Advisors with real client experience spanning coaching and planning, which gives him modest practitioner authority. However, no scale indicators are provided - no AUM, client count, or practice size - and the interview exists largely within the AFCPE's own community promotional context, limiting independent caliber assessment.

Justin Castain, an experienced financial planner who empowers business owners and families to achieve financial freedom and peace of mind through personalized planning and strategic wealth management
I probably cried more in the first year of running my own practice, you know, being on my own, and only because you're learning

Specificity & Evidence

4 / 20

The episode is almost entirely devoid of concrete numbers, named clients, case studies, or cited research. The only figures offered are vague rules of thumb ('4 - 5 year emergency fund,' 'third or fourth year' for business income). The guest himself admits he has no data for a key claim, which typifies the episode's reliance on anecdote over evidence.

I don't have the data on this at all
I would encourage you to have an emergency fund of at least four to five years

Conversational Craft

5 / 20

The hosts ask broad, leading questions ('What is the difference between building wealth and building a brand?') and respond to nearly every answer with affirmations like 'So powerful' and 'Wow, I love that.' There is no pushback, no challenge to vague claims, and no meaningful follow-up that extracts sharper detail. The format functions as a community appreciation interview rather than a rigorous conversation.

From values to gratitude, so powerful
Wow, Justin, that is such a great point about just not expecting it to happen overnight

Conversation analysis

Computed from the transcript - who did the talking, and the words that came up most.

Most-used words

money24financial24wealth24clients21building19somebody18speaker17love14brand14justin13life13first12back12gratitude11community10value10

Episode notes

Editor's note: Real Money, Real Experts is on a mid-summer break. Please enjoy this episode re-run. We will be back with new episodes in July! What does it mean to build true wealth? In this episode of Real Money, Real Experts, we sit down with financial planner Justin Chastain, AFC®️ to explore the connection between self-worth and financial success, the emotional impact of money, and the power of authenticity in both personal and professional growth. Justin shares his personal experiences with grief and how it has shaped his financial philosophy, explaining why wealth is about more than just numbers - it’s about how money influences your life and the lives of those you care about. He also breaks down why patience is essential in building financial security and how leaning into your uniqueness can set you apart in any industry. Whether you're a business owner, an aspiring entrepreneur, or someone looking to improve your financial mindset, this episode is filled with powerful insights on achieving financial freedom and peace of mind. Tune in for an inspiring conversation on redefining wealth, investing in yourself, and staying true to who you are.

Full transcript

37 min

Transcribed and scored by The B2B Podcast Index.

1 - > Rachael DeLeon: Welcome to Real Money Real Experts, where we 2 - > bring you interviews with leading financial professionals, 3 - > sharing their stories, their challenges, and their advice for 4 - > helping people manage money in the real world. 5 - > I'm your host, Rachel DeLeon, Executive Director of the 6 - > Association for Financial Counseling and Planning 7 - > Education, or AFCPE. 8 - > SPEAKER_01: And I'm your co-host, Dr. 9 - > Brandi Baxter, Accredited Financial Counselor, AFCPE 10 - > member, and your 2025 AFCPE for president.

11 - > On every episode, we take a deep dive into the topics and stories 12 - > that you care about the most: helping clients, building 13 - > community, and growing in your work and your career. 14 - > Today's guest is Justin Castain, an experienced financial planner 15 - > who empowers business owners and families to achieve financial 16 - > freedom and peace of mind through personalized planning 17 - > and strategic wealth management. 18 - > SPEAKER_03: Welcome to the show, Justin.

19 - > Glad to be here and Brandy and Rachel. 20 - > I listen to you guys so much. 21 - > I'm excited to finally get to be a guest. 22 - > Rachael DeLeon: Let's just start from the beginning.

23 - > Tell us a little bit about your journey into the financial 24 - > planning space. 25 - > You are a financial planner, but you hold both the CFP and the 26 - > AFC. 27 - > How did you get started in this field? 28 - > SPEAKER_03: As we like to say, sometimes we can get more 29 - > degrees in a thermometer.

30 - > But the reality of it is, is that, you know, my journey was 31 - > long because I, you know, as I briefly mentioned, and I think 32 - > some people know about me, how I got into this field completely 33 - > from ground zero is my mother passed away early on in life. 34 - > And that left a tremendous mark because I don't say this just 35 - > because I have her DNA. 36 - > I say this because just about everybody that met her loved her 37 - > personality. 38 - > She absolutely was a joy to be around, showed gratitude every 39 - > day, but she was really good with numbers.

40 - > She worked on the accounting side for a corporation here out 41 - > of Greenville, South Carolina. 42 - > But what I noticed even in that, I do believe there's silver 43 - > linings in everything. 44 - > I learned that time is of the essence, time is precious. 45 - > And with that, I said, I wanted to find a career in a field that 46 - > helped people, first and foremost, have an educator's 47 - > heart.

48 - > I'm a tremendous believer in that. 49 - > And through that, my parents had a great financial planner. 50 - > My dad was a business owner, my mom worked for a corporation. 51 - > And through all of the complicated trust and moving 52 - > things and making sure everything was all right, what I 53 - > learned, what that financial planner actually did, was hey, 54 - > you're getting the money into the buckets of value so that 55 - > when life happened, you didn't worry about money.

56 - > And through that conversation and going through college, 57 - > because all this happened when I was a senior in college, I 58 - > started talking about the career path. 59 - > But this particular financial planner said, you know, I would 60 - > go and look at doing more financial coaching and looking 61 - > at credentials like the AFC because you have an educator's 62 - > heart start there. 63 - > And when I did, I got just doing workshops, helping people. 64 - > And really that was the foundation.

65 - > That was the itch, that was the bug that said, you know what, 66 - > I'm so good at a few things in this life. 67 - > When I figured out that I was fairly decent at helping people 68 - > in this capacity, I'm like, this is it. 69 - > So from there, the AFC really kind of jumpstarted me into 70 - > being a lifelong learner. 71 - > I don't believe, you know, there's so many things in our 72 - > industry where people say, oh, if you get all these 73 - > credentials, you're you you have imposter syndrome.

74 - > I don't believe that. 75 - > I believe the only way we can be better for our clients and 76 - > others is to continually reinvest in ourselves. 77 - > And I think there's a reason when you're on an airplane, they 78 - > tell you to to focus on your oxygen first because you're not 79 - > going to be able to help the person next to you if you're not 80 - > taken care of. 81 - > And I've just lived by that.

82 - > Rachael DeLeon: I think that's great. 83 - > Again, we talk about imposter syndrome a lot on here. 84 - > I think it's surprising how it comes up with a lot of different 85 - > people, but also our people are lifetime learners. 86 - > And the reason is because of the value it adds to their clients 87 - > and the work that they do with clients.

88 - > And so I'm curious, you got the AFC and then went on to also 89 - > burn your CFP. 90 - > What would you say to a financial planner who's maybe 91 - > looking for lifelong learning? 92 - > How has the AFC and CFP really supported you in tandem? 93 - > SPEAKER_03: I would say the reality of it is that utilizing 94 - > the AFC and working and coaching and being able to get really 95 - > more in the weeds with clients, because on the planning side, 96 - > you know, the difference is you might be doing some tax 97 - > strategies or you might be doing some estate planning.

98 - > There might be some cash flow planning, but the majority of 99 - > that, when clients are at their foundational building point, 100 - > that's where the coaching and education comes in. 101 - > And that directly the AFC helped me tremendously because when 102 - > you're actually going through budgets and not just explaining 103 - > what a budget is, but really giving clients goals to obtain 104 - > and coaching them back on how to maintain that and really just to 105 - > empower themselves.

106 - > You know, how do we give our dollar a job is the best way 107 - > that I put it to clients that I'm coaching with. 108 - > That is the building block. 109 - > If people and clients can't understand how money comes in 110 - > through income and leaves and expenses, it's going to be very 111 - > difficult to wealth plan or tax strategy plan. 112 - > We have to have something to work with.

113 - > And the AFC, I mean, not only from the way that the actual 114 - > community is set up, I mean, the way that we can communicate with 115 - > other AFC members, asking questions, benchmarking 116 - > questions, going through this career journey of the ebbs and 117 - > flows that it is. 118 - > Because, you know, again, when you're coaching clients, 119 - > sometimes it's not for the faint of heart, right? 120 - > I mean, it it's it can be a hard challenge because money is so 121 - > emotional with clients.

122 - > But I think the community that the AFC has tremendously impacts 123 - > and empowers the AFC coach. 124 - > But also in order to do that, we we get that empowerment from our 125 - > community and we give that back to the clients. 126 - > And I think that's one of the things that does a tremendous 127 - > job in you saying, hey, I need to go on and do continual 128 - > learning through our CE credits and just the symposiums that we 129 - > have, tremendous value add in lifelong learning.

130 - > SPEAKER_01: Wow. 131 - > Justin, that was a great connection between the value of 132 - > having the AFC and coupling it with your CFP. 133 - > And I love how you zeroed in on community. 134 - > One of the things that our community is big on is 135 - > supporting our clients in making financial decisions, informed 136 - > financial decisions.

137 - > And you were sharing the story about how the financial planner 138 - > who worked with your parents helped them, I believe you used 139 - > the phrase, to have these buckets of value of what was 140 - > important to them so that they could, you know, pour into these 141 - > buckets and ultimately make decisions based on their values. 142 - > Share with our audience how you help your client with these 143 - > buckets of values and how to make financial decisions. 144 - > SPEAKER_03: When I meet with a client, first and foremost, I 145 - > want to establish a relationship.

146 - > I don't look at any client as a dollar sign or, you know, and 147 - > I've even had certain clients where they'll come in and say, 148 - > Hey, do you have certain thresholds of income or money 149 - > that I have to bring in? 150 - > And the reality of it is, is no. 151 - > And what we're really truly looking for is can we help these 152 - > clients on a but much bigger level? 153 - > Because I want to understand what a retirement in an ideal 154 - > world looks like to them.

155 - > I want to know what their life looks like if they're building a 156 - > business, what their family looks like. 157 - > Because here's the reality: as a planner or even as a financial 158 - > coach, it's hard for me to direct any type of goals if 159 - > there's not an emotional connection to it. 160 - > You know, it's interesting. 161 - > I look at gyms, they're packed right now.

162 - > You know, everybody is gung ho set on 2025 right now. 163 - > But as we get further into 2025, right, um, we don't care how we 164 - > look in a bathing suit in March like we thought we would. 165 - > I have to understand what that client is looking at and they're 166 - > needing to do long term. 167 - > So instead of going to the gym and wondering if I could look 168 - > like Arnold Schwarzenegger or, you know, whoever's on this 169 - > fitness magazine, right?

170 - > I need to understand, okay, is my blood pressure getting 171 - > better? 172 - > How are my cholesterol levels? 173 - > You know, the longevity markers that I'm looking for to be the 174 - > best version of myself so I can go and make the most positive 175 - > impact to the people that I love and care. 176 - > That's true wealth.

177 - > So when I set these buckets up, I want to set goals around. 178 - > If they tell me, hey, Justin, I've struggled setting an 179 - > emergency fund. 180 - > Okay, well, instead of calling it emergency fund, what is it 181 - > emotionally that you fear the most that if it was to break 182 - > down or break today, you would struggle being able to gain that 183 - > money. 184 - > If you want to take your family on a nice vacation, instead of 185 - > just saying, okay, vacation fund, put the actual destination 186 - > in there, right?

187 - > Have these memories connected to it because as somebody that has 188 - > experienced grief in my life, I and you know, listening to Brene 189 - > Brown and a lot of other great psychologists out here on it, 190 - > and I never understood it until I went through it. 191 - > Grief is nothing that you will get over, it is always a moving 192 - > target. 193 - > You know, on certain anniversaries, my mom's 194 - > birthday, the date she passed away, I feel like I did the day 195 - > that I was in the hospital, the day she died.

196 - > It hits me. 197 - > Now, how I choose to move forward with that is in my 198 - > control. 199 - > But there's not always good and bad days. 200 - > And I think a lot of times people just assume oh, if I just 201 - > have this financial plan or I have this financial coach and I 202 - > have more money, my life is hunky-dory.

203 - > And I know that's a southern term, but hunky dory, if I have 204 - > to be a Noah Webster here, hunky dory just means that it's gonna 205 - > be peaches and cream and everything on top that you want. 206 - > But the reality of it is that it's not. 207 - > There will always be struggles in life that you deal with. 208 - > And I'll I'll never forget one of the things that I had a 209 - > client tell me, and and it was eye-opening.

210 - > It and I they had come into a lot of money due to somebody 211 - > passing away, and they just said, Man, I thought this would 212 - > have solved a lot of my problems. 213 - > It solved one of them, but I still feel like the person I did 214 - > when I didn't have this money. 215 - > And I think for me, I have more empathy with my clients, whether 216 - > I'm developing a cash flow budget for them or educating 217 - > them. 218 - > And on the planning side, knowing that whether they have a 219 - > lot of money or a little money or somewhere in between, we're 220 - > all human and we have those human elements, and we need to 221 - > make sure that we're setting goals that are centered around 222 - > values and what that client, what motivates that client, 223 - > because if if it's just a an objective number, yeah, that's 224 - > our job to be objective, but it's not really motivating.

225 - > And I think that's one of the things of empath that I have 226 - > again, and I credit my mom, and I say this either my mom was 227 - > really brilliant or she was a really good plagiarizer, right? 228 - > But at this point, it doesn't make a any difference. 229 - > But she used to tell me this, and it makes so much more sense 230 - > to me now than it did when I was in my late 20s or early 20s. 231 - > And she would say, Justin, wake up and show gratitude every day 232 - > to your clients and also just for your feet hitting the 233 - > ground.

234 - > And I've always said this if the best part of waking up is 235 - > folders in your cup, I don't think you're gonna have a very 236 - > good day. 237 - > That's just me. 238 - > When I wake up, the best part of my day is knowing my eyes 239 - > opened, right? 240 - > So, and my feet hitting the ground.

241 - > But with all that, she said, by showing gratitude, you stay and 242 - > remain a lifelong learner. 243 - > And she told me, she said, you could not go and grab coffee 244 - > with Jeff Bezos and just think that you could become a 245 - > billionaire because Jeff Bezos had a lot of luck along the way. 246 - > He had hard work, but he had a lot of luck. 247 - > And she said, you can't look at that man or woman that's begging 248 - > on the street corner or maybe homeless and assume, go out and 249 - > have lunch with them and assume they did everything wrong.

250 - > Sometimes they had misfortunes. 251 - > But if you could be the guiding light and show gratitude and 252 - > just realize helping your fellow human, that's the key to 253 - > empathy. 254 - > And I tell you, even though my mom's body's not physically 255 - > here, she's with me every single day with every client that I 256 - > come in contact with. 257 - > That is truly the embodiment of the spirit that I feel that the 258 - > AFC represents really well.

259 - > And it has made me stronger in my career. 260 - > SPEAKER_01: From values to gratitude, so powerful. 261 - > And I think as financial professionals, these are really 262 - > good messages that we should hold on to and to remind us when 263 - > we're approaching our work. 264 - > And so you did talk about working with businesses and 265 - > working with families.

266 - > And it made me think, you know, so much of what we see in media 267 - > nowadays and especially with social media, everyone's trying 268 - > to build a brand and they're trying to have a brand message. 269 - > And so our question for you, Justin, is when you think about 270 - > building wealth for your families and your business 271 - > owners that you work with, what is the difference between 272 - > building their wealth and building a brand? 273 - > You know, you have a wealth of experience in working with 274 - > business owners.

275 - > So, what what do you see are some of the key differences 276 - > there? 277 - > SPEAKER_03: That's a great question. 278 - > And you know, social media is such an interesting thing to me 279 - > because the only one that I'm still active on is MySpace. 280 - > Now, I have not gained a ton of followers on it, and Tom has 281 - > even left me.

282 - > Like Tom has even said, look, you're so wonderful that I'm not 283 - > even gonna be your friend. 284 - > Now, um, but but interestingly enough, I think that there is a 285 - > difference. 286 - > There, there is a true difference. 287 - > And I heard this one time, and and I really didn't fully 288 - > understand it until I got a little older.

289 - > I think Mark Twain said it, but the older we get, the wiser our 290 - > parents become. 291 - > And my mom and dad both reinforced I, you know, one of 292 - > the things that I've been tremendously blessed with, and I 293 - > know that not everybody gets it, but we had great parents and a 294 - > great family dynamic. 295 - > And that's one of the things that I'm more grateful for as I 296 - > get older. 297 - > When I was younger, I probably pushed back on that because we 298 - > knew it all at that age, right?

299 - > But now I'm like, man, they were so smart. 300 - > And my mom and dad, defining wealth to them was this if you 301 - > want to increase your net worth, it starts with self-worth. 302 - > And what I have learned over time, it's just almost the same 303 - > thing if somebody wants to build a brand. 304 - > I know we were talking about this even before we got on the 305 - > call today.

306 - > Now, it used to offend me, but some of your audience members 307 - > are gonna hear my accent and they're gonna say, Man, that guy 308 - > really sounds like he's not from the South, the deep south. 309 - > I mean, we're talking, you know, you're going 30 feet deep in the 310 - > soil to find that accent. 311 - > That sounds like something that needs to read a few more books 312 - > without pictures, and I get it. 313 - > But as I've gotten older, I've come to terms that that's who I 314 - > am.

315 - > That's my authenticity. 316 - > If you're building a brand of anything, it you don't have to 317 - > go out here on tic-tac-toe or tick tock or whatever the young 318 - > kids are calling it. 319 - > And I'm I'm I'm I'm not that old, but I'm kind of playing on 320 - > that a little bit. 321 - > But it doesn't matter what platform you're using, you will 322 - > build a brand by being authentic to yourself.

323 - > And if it's a little different, that's gonna set you apart. 324 - > Yeah, there's gonna be people rib you for it, but lean into 325 - > that. 326 - > Lean in to your uniqueness. 327 - > And again, I go back, and I know this is not mother said notebook 328 - > here, but my mom always used to tell us, and I've got a younger 329 - > brother named Matt, and she would tell us both it is better 330 - > to be disliked for the person that you are rather than to be 331 - > love for the person that you're not.

332 - > And whether you're building a brand or you're setting goals 333 - > financially, your brand ultimately becomes who you are. 334 - > And I love comedy. 335 - > If if honestly, I wasn't doing this, and somebody said, What 336 - > career field would you do? 337 - > I would be a writer and doing stand-up comedy.

338 - > That is my gift. 339 - > Again, I'm telling you, I have so few talents, it is almost 340 - > sad. 341 - > I mean, seriously, it is sad. 342 - > But the one thing that I can do, and I try to do for everybody, 343 - > is put a smile on their face.

344 - > And Jim Carrey once said, You lose yourself when you become 345 - > all these characters because you can't be Jim again or Justin 346 - > again or Rachel or Brandy. 347 - > Being yourself is your brand. 348 - > And again, if people rib you for that little bit of difference, 349 - > I'm telling you, that can be your unique skill set. 350 - > Lean into it.

351 - > Now, there's a there's some things we probably need to 352 - > refine just a little bit because we all need coaching, every one 353 - > of us, myself included. 354 - > But it's one of those things where find that uniqueness and 355 - > that's where you can build a brand. 356 - > And you know, I know people in my industry, they don't use 357 - > social media not one bit at all. 358 - > And they're highly successful and it's word of mouth.

359 - > But if that is something you enjoy doing, whether it's on a 360 - > podcast or it's social media or it's doing workshops, find that 361 - > and lean into it. 362 - > Your journey is different than so many other people's, but when 363 - > you find your brand, that can that ultimately will find some 364 - > revenue streams for you. 365 - > And if you can find something that solves a complicated 366 - > problem, that's your payday. 367 - > That's where you're gonna get paid.

368 - > Figure out ways to love that, lean into it. 369 - > But wealth and true wealth, I mean, literally, is when you 370 - > find that authenticity and how to build your brand, you'll 371 - > generate income, but you gotta have that self-worth first. 372 - > So, what I mean by that is on payday, remember to pay yourself 373 - > first. 374 - > Start with save yourself first and give to charities.

375 - > I'm big on giving back and doing that. 376 - > But I see a lot of clients, they'll pay all of their bills, 377 - > and then whatever's left over they try to save, and that just 378 - > never works. 379 - > It just doesn't. 380 - > So on day one, when I first got my job, in my automatic bill 381 - > pay, my parents made me in my online bill pay create just an 382 - > LLC.

383 - > So on payday, my automatic emergency fund went to me. 384 - > I treated myself just like Verizon Wireless or whatever 385 - > other bill that I may have out there, and that self-worth 386 - > equals net worth. 387 - > And if you try to do it reverse, it it just doesn't stick because 388 - > of money again is so emotional. 389 - > And and having that brand quality reinforces who you are 390 - > and who you're trying to be authentic to.

391 - > And it sounds cliche, but at the end of the day, and at the end 392 - > of the night, when you lay your head down on that pillow, you 393 - > have to answer to yourself, nobody else. 394 - > And there might be bosses, there might be other people, but it if 395 - > you lose your sense of self, it's very difficult to stay on 396 - > track for any financial goals, mental health goals, or physical 397 - > goals. 398 - > Rachael DeLeon: That's super powerful. 399 - > And I think there's oftentimes when you're starting out and 400 - > you're building a business and you're seeing all the things 401 - > around you, you feel like you have to plug into that path and 402 - > do things the way you've seen them charted before.

403 - > And there's so much real value. 404 - > And you're gonna stick with something and find joy in that 405 - > work if you do it in the way that brings you joy and aligns 406 - > with your values. 407 - > So I really love that. 408 - > SPEAKER_03: And I would add just one other thing.

409 - > I would say to that, I even found myself early on in my 410 - > career trying to be all things to all people because hey, you 411 - > need to be more on social media. 412 - > And all jokes aside, I mean, I do have Facebook, I have uh 413 - > LinkedIn, I have an Instagram, I think. 414 - > I don't know, it's probably delayed at this point. 415 - > There's nothing instant about it, but it's because, I mean, 416 - > and and all for me, now I love doing podcasts.

417 - > I love talking because I have an inquiring mind. 418 - > I love learning about people. 419 - > But being on social media and taking a picture of me eating a 420 - > salad for lunch and saying, you know, hey, have a great day, or 421 - > a picture of a cat on a clothesline like we had enough 422 - > thing in there. 423 - > That's just not me.

424 - > It's just not. 425 - > But if that is you, lean into it. 426 - > But I you will find successes outside of that. 427 - > So if you try to do too much, I've had physical burnout at 428 - > work to where I'm like, you know what, I I'm almost not enjoying 429 - > what I'm doing because I'm trying to do too much.

430 - > It's okay to be intentional with what you're doing and making 431 - > sure that intention aligns with that authenticity. 432 - > That that would be some recommendations I would have 433 - > anybody early on in their career. 434 - > Rachael DeLeon: All right, kind of leaning into this 435 - > entrepreneurship questioning, you know, a lot. 436 - > The people that listen to our podcast are starting to bridge 437 - > into private practice.

438 - > And personally, I am married to an entrepreneur who owns a small 439 - > business. 440 - > And I'm just curious, a lot of times when we're business 441 - > builders, we're looking at ways to build wealth. 442 - > What is the difference between someone who's building wealth 443 - > for their family versus building wealth for their business? 444 - > SPEAKER_03: What I would tell anybody that is looking to go, 445 - > and and I and I feel like, and I don't have the data on this at 446 - > all, but you know, especially when COVID was coming around, 447 - > everybody wanted to be quote unquote an entrepreneur.

448 - > But before that, it was like, no, everybody go work W-2, get 449 - > your benefits, et cetera. 450 - > What I would tell anybody, owning your own business and 451 - > being an entrepreneur is exciting. 452 - > It does come with a level of perks. 453 - > But if you think that it's going to be easy just because you're 454 - > good at something, I I would get a second opinion, right?

455 - > I mean, I'm not saying that whoever told you that didn't do 456 - > it, but a lot of times we look at people that's owned their own 457 - > business and they've owned it for 20 years, and you're like, 458 - > oh, because they're doing it like this now, that's what I 459 - > want now. 460 - > Well, it didn't happen for them overnight. 461 - > Being an entrepreneur is not a nine to five job. 462 - > It's just not.

463 - > There's going to be a lot of long hours. 464 - > I will tell you there will be a lot of, even for somebody like 465 - > me who doesn't cry a lot, I think I probably cried more in 466 - > the first year of running my own practice, you know, being on my 467 - > own, and only because you're learning, right? 468 - > Like you are learning and you have to give yourself that 469 - > grace. 470 - > But when you're building wealth for a business, this is what I 471 - > tell everybody.

472 - > If you want to grow it, and let's just say your business, 473 - > like you want to have employees, you better be the kind of person 474 - > that's okay with eating last at the lunch table because 475 - > everybody else's payroll has to be paid before you get paid. 476 - > All your employees come before you. 477 - > Retirement benefits and adding that. 478 - > But what I would say is if you're building wealth of any 479 - > kind, you have to give yourself time.

480 - > It's not going to happen overnight. 481 - > So you've got to think long term. 482 - > So if you're thinking about running a business and you're in 483 - > a W-2 situation now, I would encourage you to have an 484 - > emergency fund of at least four to five years because it's going 485 - > to you're going to need that grace to actually feel like, 486 - > okay, I'm making it. 487 - > But building wealth as a business owner and and to lay it 488 - > out in just easy pick variables, the first thing I would do is 489 - > get some mentors around you.

490 - > Either people that are running their own business or people 491 - > that, and it doesn't have to be the same industry, but listen to 492 - > those mentors. 493 - > How did they do it? 494 - > How did they grow? 495 - > Did growth always equate to more profitability?

496 - > The second thing, start small and learn fast. 497 - > There used to be an old expression, start small and fail 498 - > fast. 499 - > There's no such thing as failure until you truly, truly give up. 500 - > But the third piece of advice I would give you on building that 501 - > wealth is learn to pivot.

502 - > Don't be so stuck in your ways that you think you know 503 - > everything. 504 - > There are business plans that you think you're gonna do, and 505 - > guess what? 506 - > That business evolves into something else in a year's time. 507 - > Give yourself that grace to make sure that you can do that.

508 - > If you allow yourself to do those three things, around that 509 - > third or fourth year, that income should be coming in at a 510 - > certain level to where you are making over and above probably 511 - > what you ever thought you could as a W-2 employee. 512 - > And that's where we can start setting things up for wealth and 513 - > the transfer of wealth. 514 - > But the foundations are still the same. 515 - > On the individual side, I would encourage people to do the same 516 - > thing.

517 - > Find mentors, find communities where people are doing planning, 518 - > saving, etc., on things that you want to try to do. 519 - > The community involvement piece, not only just from sticking to 520 - > goals is helpful, but also on a mental health aspect. 521 - > When you're not in maybe the best of modes or places, that 522 - > group can help you out.

523 - > Secondly, start small and learn fast. 524 - > If you don't have an emergency fund on the individual side, no 525 - > worries. 526 - > Start with something small, break it down month by month, 527 - > and even go smaller than that. 528 - > See what you need to save per day to hit that goal.

529 - > And then thirdly, sometimes we need to pivot. 530 - > We need to pivot from ideas, pivot from strategies. 531 - > That doesn't mean giving up. 532 - > But in every one of those aspects, what I'm recommending, 533 - > have a coach, have somebody in your corner.

534 - > Don't think you can do it all on your own. 535 - > The mass majority is still going to be up to you and your family 536 - > on the individual side or the business side. 537 - > But if you don't have a mentor, it's so easy when times get 538 - > hard. 539 - > You can't even see a light at the end of the tunnel.

540 - > And I told somebody the other day, when I was the first year, 541 - > the only light at the end, I thought I saw a light at the end 542 - > of the tunnel, but it was just a train coming at me full speed. 543 - > It wasn't even the light you wanted to see. 544 - > So if without mentors and people really encouraging me and 545 - > helping me, it was tough. 546 - > But if you but it but wealth mindset is a long-term, not 547 - > anything that you're going to see drastic results in the first 548 - > one to three years.

549 - > Wealth is literally driven out five years plus and beyond. 550 - > And if you and if you give up before that, wealth and wealth 551 - > creation is difficult to actually accomplish. 552 - > So have a long-term mindset with that. 553 - > SPEAKER_01: Justin, that is such a great point about just not 554 - > expecting it to happen overnight.

555 - > And you're so right. 556 - > A lot of people started businesses because they saw 557 - > someone else's destination versus their journey. 558 - > And I love how you may not have been aware of this, but you said 559 - > a few different times about the value of having mentors and 560 - > communities. 561 - > And as an AFC, you know, I know that this field is very 562 - > specific.

563 - > And you're also a CFP. 564 - > And so there are lots of regulations around what you can 565 - > and cannot say. 566 - > But when we think about mentors and communities, what are some 567 - > traits that you would share with our audience that they should 568 - > look for in a good mentor or coach as they're either building 569 - > their businesses, building their brands, or serving their 570 - > clients? 571 - > SPEAKER_03: As people always ask, first of all, it goes back 572 - > to what we said, even as you're building a brand, somebody 573 - > that's authentic.

574 - > They don't have to just be like you. 575 - > As a matter of fact, I would even argue if you can find 576 - > somebody that gets you out of your comfort zone, if their 577 - > authenticity pushes you just a little bit, not in an aggressive 578 - > way, I'm just saying challenging you, maybe the way that you're 579 - > thinking about something. 580 - > But they they will earn the right because they do have an 581 - > interest in you to give you that feedback and for you to receive 582 - > it.

583 - > But I think finding somebody that's authentic, that's true to 584 - > themselves is critical. 585 - > Because you don't want somebody that's gonna lie to you or be 586 - > unethical or not have your best interest in mind. 587 - > Number two, somebody that is transparent. 588 - > And what I mean by that is they're not gonna be on 589 - > Instagram or TikTok or Facebook shouting from the mountaintops 590 - > how everything is just perfect.

591 - > And what it took them 10 years to build, they did overnight, 592 - > and you can click and subscribe to their model and they'll teach 593 - > you how to do it. 594 - > No, you want somebody that's gonna say, Yeah, absolutely. 595 - > Hey, I want somebody that's gonna say, tell me the good, the 596 - > bad, and the ugly. 597 - > And you know, I would always frame it to my mentors and still 598 - > do, hey, I know what you're doing now, but what's one thing 599 - > that makes you hit that alarm clock and still roll over and 600 - > stay in bed?

601 - > What is the one thing that doesn't excite you about going 602 - > to that venture? 603 - > And because that that's important, that is drastically 604 - > important, and then it kind of leads me into that the the third 605 - > quality that I look for. 606 - > And that's somebody that has gratitude or enjoys giving back. 607 - > You know, that's critical.

608 - > If you find somebody that all they do is take, take, take, you 609 - > know, again, it's gonna be a very empty road to the end of 610 - > that rainbow when you find out that that pot of gold didn't 611 - > change your life. 612 - > Because everything that we ultimately find a solution to 613 - > creates another problem. 614 - > And if they're not willing and you're not willing to learn how 615 - > to give back and build bridges, a lot of times it's gonna be a 616 - > short-lived relationship.

617 - > And those three qualities I think are big. 618 - > And you'll find that people that want and show gratitude and give 619 - > back, you'll find a lot of things, and there's a lot of 620 - > psychology behind this. 621 - > Number one, they're overall happier people, but then number 622 - > two, you'll find that there's not really a destination to what 623 - > they're what they're doing because they just enjoy helping 624 - > people. 625 - > And if you don't have that last piece, I don't know how 626 - > effective of a mentor you're gonna be anyway.

627 - > Because that's really what mentorship is about. 628 - > It's about we versus me. 629 - > And again, I I see this a lot, even when we do exit strategies 630 - > for business owners. 631 - > There's some people when they sell their business, they think 632 - > that's the happiest day of their life, and then you know what, 633 - > they're calling us back two months later.

634 - > Hey, do you know anybody that's hiring part-time? 635 - > And it's because they've lost their purpose. 636 - > But giving back to organizations and finding charitable 637 - > workforces to work for keeps you grounded, keeps you humble. 638 - > And I I've seen it in my own personal life on the days that I 639 - > might not feel like I'm being the best version of me.

640 - > I go in and help somebody, and they brighten my day more than I 641 - > could have ever brightened theirs. 642 - > So I think those three qualities are instrumental in having a 643 - > good support group and mentorship. 644 - > Rachael DeLeon: Wow, I love that. 645 - > You've provided us and our listeners with so much to think 646 - > about today, and I really appreciate it.

647 - > Time flies when you're having fun and we're nearing the end of 648 - > our time together. 649 - > And at the end of every interview, we like to ask our 650 - > guest about their two cents. 651 - > We think of our podcast as a bank of knowledge, and we want 652 - > to know your two cents. 653 - > What real money quote would you add to our bank?

654 - > SPEAKER_03: I would say that true wealth is how money impacts 655 - > you and the people you care about. 656 - > And it's not about money being the end goal, it really is being 657 - > appreciative for the things that you have in the here and now. 658 - > And it's okay to have goals on where you want to be, but money 659 - > literally is just the tool. 660 - > Don't forget relationship.

661 - > Life is too short to only worry about money. 662 - > And again, I think when we bullet back and we pull the pill 663 - > away from the onion, it's not that it's money. 664 - > It's the the fact that we can't spend times doing the things we 665 - > love with whom we love. 666 - > That's the biggest thing.

667 - > So, how do we develop strategies to get money to do that? 668 - > And again, as I say, just because you leave this earth and 669 - > your body might not be physically here, how you've 670 - > impacted somebody, whether it's through a mentorship, charitable 671 - > giving, or just literally being a steward of education, that is 672 - > your legacy. 673 - > Not the trust, not the money you leave behind. 674 - > It is your attitude.

675 - > And I'm a firm believer in that. 676 - > And I get up every day with a sense of gratitude to do that. 677 - > And I would encourage fellow AFCs and even with our clients, 678 - > if you have that sense of gratitude, even during the 679 - > darkest times, you tend to look towards the silver lighting. 680 - > SPEAKER_01: Wow, Justin.

681 - > I feel like you totally gave us more than two cents. 682 - > That last quote was so, so powerful. 683 - > Thank you. 684 - > And thank you for joining us today.

685 - > Before we close, please let our listeners know how they can 686 - > connect with you. 687 - > SPEAKER_03: So you can find me on Facebook and social media. 688 - > So it on my Facebook account, it's Justin Chastain, advisor at 689 - > Parallel Advisors. 690 - > And then on the Instagram account that I have, it is the 691 - > financial planning professor, is where they can find me.

692 - > And of course, if they go to parallelfinancial.com, they can 693 - > find my credentials there and reach out to me via email or a 694 - > phone call if they would like to. 695 - > You're not going to give your MySpace? 696 - > They can have it.

697 - > But you know, all jokes aside, I think Tom kicked me off. 698 - > You know, when your only friend on MySpace is leaving you, you 699 - > kind of get a little discouraged. 700 - > Rachael DeLeon: I love it. 701 - > Well, thank you so much, Justin.

702 - > This was such a pleasure. 703 - > It was great chatting with you today. 704 - > SPEAKER_03: Likewise, I've had a blast. 705 - > SPEAKER_01: Rachel, it was so great talking with Justin today.

706 - > He shared so many nuggets about value buckets and the importance 707 - > of community and good mentors and coaches. 708 - > I mean, when he was talking about the value of the AFC 709 - > community, I was nodding my head over here like a bobblehead 710 - > because I so agree that that has really been, even for my own 711 - > career, it has been such a value add. 712 - > So I was just really grateful to hear him talk about that and his 713 - > story was so powerful. 714 - > Rachael DeLeon: I think one of the coolest things about 715 - > interviewing people on this show is hearing their journey into 716 - > the space and Justin's like his origin story and sort of that 717 - > pivotal moment in his life when he lost his mom.

718 - > It you can see how that just framed his journey, not only as 719 - > a professional, but as a person. 720 - > And that feeling of gratitude and even reframing how we look 721 - > at wealth. 722 - > And I think what an amazing financial coach or financial 723 - > counselor, in his case, a planner, to have in an 724 - > individual's life. 725 - > And so it's just a reminder for all of us to, you know, start 726 - > our day with gratitude, lean into that, and a reminder of how 727 - > much impact this community is making in the lives of others.

728 - > So really enjoyed our conversation today. 729 - > The opinions of our podcast guests are their own, which 730 - > means that their stories, views, or lived experiences may differ 731 - > from yours or mine. 732 - > However, the one thing you will always find on this show is a 733 - > common thread. 734 - > Our guests knit about helping people with their money to 735 - > improve their lives.

736 - > And they believe in upholding high standards for the clients 737 - > and the communities that they serve. 738 - > We encourage you to tune in to Real Money, Real Experts with 739 - > open curiosity. 740 - > Why? 741 - > Because it's oftentimes in the conversations where viewpoints 742 - > or stories differ from our own that we learn the most.

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