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Ulta Beauty Uses AI to Bridge Social Discovery and In-Store Experiences

PYMNTS Podcast · 2025-11-19 · 20 min

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Topics in this episode

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Episode notes

Ulta Beauty is building a commerce ecosystem where AI, social discovery and stores work together to meet fast moving consumer expectations. In a conversation with PYMNTS CEO Karen Webster for the PYMNTS series The SKU, Ulta SVP Josh Friedman explains how the retailer tries to make sure every guest gets what she wants.

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