Pure Signal · 2026-05-27 · 50 min
Building a go-to-market plan is more than having the right strategy; it’s about having the discipline to see it through. On this episode of Pure Signal , hosts Ryan Medellin, Kevin Erickson, and Jake Carter sit down with Nancy Newell, Head of Public Sector Industry Growth at Credera, to talk through what it actually takes to build something and make it stick. Nancy walks through her five-pillar go-to-market framework, which she’s started implementing in her first months at Credera, and where she has seen companies fall short. You'll also hear a candid exchange on where government agencies sit in the technology adoption curve and whether that gap is really a technology problem or a workforce and trust problem. For leaders navigating new market entry, a practice rebuild, or the pressure to modernize faster than their organization is ready for, this episode offers a practical perspective. Know your strengths, work the plan, and keep moving. - Quotes “You have to constantly reassess where you are. If you're not growing somewhere, pivot.
What Enterprise AI Transformation Actually Requires58 / 100Drive Tech Forward with an Operating-Model First ApproachImplementing Agentic AI for Operational SuccessWhy Your AI Strategy Needs a North StarHow to Get Real Value From Conferences in 2026