Pure Signal · 2026-04-08 · 40 min
Conference season is back. But, for enterprise leaders, the real challenge isn't finding events to attend; it's knowing whether the investment is actually worth it. On this episode of Pure Signal , hosts Kevin Erickson, Jake Carter, and Ryan Medellin break down how to build a smarter conference strategy in 2026, from choosing the right events to turning attendance into measurable outcomes. The discussion opens with mapping the full conference landscape. From there, they dive into how the enterprise conference strategy has shifted over time and why traditional ROI thinking no longer holds. You'll also hear the team wrestle with some of the harder questions in conference investment: when does a curated client dinner outperform a floor pass, and how do you justify the spend when sales attribution is nearly impossible to pin down? For C-suite leaders and senior executives deciding where to focus their conference investment this quarter, this episode offers a practical, experience-grounded framework on how to define your why before you book, set clear expectations for every attendee, and stop measuring success by presence alone. - Quotes ”I view this for any training type environment.
What Enterprise AI Transformation Actually Requires58 / 100Drive Tech Forward with an Operating-Model First ApproachWhy Your Go-To-Market Strategy Still Needs a Human Story Behind ItImplementing Agentic AI for Operational SuccessWhy Your AI Strategy Needs a North Star