Pure Signal · 2026-05-13 · 48 min
Every year, conferences like Adobe Summit flood marketers with new product announcements, but the harder question isn't what's coming; it's whether your organization is set up to use it. On this episode of Pure Signal , hosts Ryan Medellin and Kevin Erickson sit down with Todd Schwarz, Credera's Global Digital Platform Lead, to talk through what Adobe Summit revealed about where enterprise marketing is actually headed. Todd shares his thinking on closing the gap between roadmap announcements and day-to-day execution, why organizing your people for omni-channel is harder than adopting the technology itself, and how agentics are reshaping what marketers can realistically take off their plates. You'll also hear his take on why AI won't displace marketing jobs and what it will free them up to do instead. For CMOs and marketing technology leaders trying to move from conference inspiration to real business impact, this episode offers a grounded look at what it takes to execute. Curiosity and boldness aren't soft skills right now; they're operational requirements.
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