The Mental Blocks Around the Customer Journey

Episode notes

Have you struggled to find best practices on the customer journey? Or perhaps your CEO says you have one already - but when you look it's all about the pre-sales cycle... It turns out there are a few small - kind of stupid - reasons it's such a struggle. You'll learn the limitations of traditional customer journeys that focus on the company's perspective rather than the customer's required outcomes. We'll dig into the concept of Customer Value Realization Maps, which involves considering every step BOTH the customer and your company need to take to achieve the results necessary to produce retention, expansion, and advocacy. BY THE TIME YOU FINISH LISTENING, YOU’LL KNOW: The four key business outcomes ALL your customers are looking for. How to know - for sure - that your customer has achieved the ROI they're looking for. How your customer journey can create your success plans, playbooks, and serve as the foundation for your entire customer success strategy. ++++ ATTENTION++++ Ready to stop figuring out CS leadership the hard way?

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