Episode 270: How Experimentation Becomes Culture

Episode notes

What does it actually take for experimentation to stick inside a product organization? In this compilation episode of the Product Thinking Podcast, Melissa Perri brings together three perspectives on the leadership behaviors, portfolio decisions, and iteration loops that separate real experimentation from theater. David Bland, author of Testing Business Ideas, opens with what he has seen go wrong in well-funded companies that treat experimentation as a checkbox. He follows with a story about programs that died when leadership stopped reinforcing them, and the difference between living in a company's bloodstream versus its DNA. Monica Lewis, VP of Product at LinkedIn, shares the leadership habits that make teams feel safe to test, and the 70/20/10 portfolio framework she uses. Mario Rodriguez, Chief Product Officer at GitHub, closes with how Copilot was built through failures and an outcome that surprised even him. You'll hear us talk about: Why experimentation programs quietly die David Bland describes the checkbox mentality that turns experimentation into a process to navigate, not a way to de-risk.