The B2B Podcast Index
Index
All categories
MarketingSalesSaaSFinanceHROpsLeadershipCustomer SuccessAI & DataProductStartups & FoundersRevOpsEngineering & DevTools
MethodologySubmit
Best of:MarketingSalesSaaSFinanceHROpsLeadershipCustomer SuccessAI & DataProductStartups & FoundersRevOpsEngineering & DevTools
An independent project byFame
SearchBest episodesGuestsInsightsMethodologySubmit a podcast
Index/RevOps/Predictable B2B Success
Predictable B2B Success artwork

Why Your Data-Driven Decisions Are Still Emotionally Driven

Predictable B2B Success · 2026-06-09 · 52 min

0:00--:--

Episode notes

Consider whether your company’s biggest growth barrier lies not in the market, product, or competitors, but in your unconscious relationship with money. In this episode of Predictable B2B Success, we discuss this perspective with Douglas Lynam, a former Benedictine monk, financial advisor, and acclaimed author. Douglas shares insights from his journey, moving from a vow of poverty to managing over $250 million in assets. He explains how psychological money patterns, often formed before age ten, can influence even data-driven leaders. Douglas also discusses the Enneagram personality system and its impact on financial decisions, executive team dynamics, and revenue planning. Listeners will learn how early experiences influence leadership styles, how personality differences can cause recurring friction in budget meetings, and why addressing personal “money wounds” is essential for building healthy cultures and sustainable growth. Douglas also provides practical contemplative practices that leaders can use daily to address hidden financial challenges and improve decision-making under pressure.

More from Predictable B2B Success

All episodes →
  • $15 Trillion Locked in Client Invoices - Get Paid Faster75 / 100
  • 54% More Leads at Trade Shows Without a Bigger Budget
  • Why B2B Go-to-Market Fails at Sequencing, Not Execution
  • Jeremy Chatelaine: Why Multichannel Cold Outreach Books 4.22x More B2B Meetings
  • Turn B2B Buying Committee Stalls Into Closed Deals
Explore the best B2B RevOps podcasts →
All Predictable B2B Success episodes →