Predictable B2B Success · 2026-05-26 · 48 min
Why do nearly 60% of B2B purchases stall in indecision? What’s paralyzing buying committees, and can better communication break the gridlock? In this episode of Predictable B2B Success, Vinay sits down with Alkan Bolkaya, founder and CEO of Mail Softly, a fast-rising AI-powered business communication platform. Drawing from a background in decision-making theory and a track record of helping companies raise over $200 million, Alkan Bolkaya reveals what truly drives buying decisions, why most email marketing misses the mark, and how startups can outmaneuver giants by being the "fast fish" in the pond. Expect actionable insights as we tackle: The hidden pitfalls in B2B decision-making How to use communication channels to accelerate - not stall - revenue What "satisficing" really means for your product messaging. Why honesty and “getting to no” may actually boost your bottom line How to harness both AI and human touch for maximum impact If you’re a founder, marketer, or anyone determined to crack the code to predictable B2B growth, you won’t want to miss this episode.
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