Predictable B2B Success · 2026-06-16 · 1h 5m
What if one proven methodology could turn B2B market share from stagnant to soaring, with a track record of guaranteed growth, yet almost no U.S. company has heard of it? In this episode of Predictable B2B Success, we speak with Hugo Van Den Biggelaar, a former Nike brand strategist turned evangelist for Bitsing, a 33-year-old European methodology that has fueled BMW, Shell, HP Enterprise, and thousands of organizations, with no failures on record. Hugo, now based in Brooklyn, New York, challenges core assumptions about B2B growth. He says most companies aren’t failing because they do the wrong things, but because they do the right things in the wrong order and at the wrong time. What is the hidden sequence behind sustained revenue, and why is “brand awareness” sometimes a death trap? Hugo reveals why even the most successful B2B teams often aim at the wrong goals, how to build a “golden egg” competitors can’t copy, and why emotional preference, not rational decision-making, drives billion-dollar deals.
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