Ep 21: Handling Inbound Leads - Is it Marketing or Sales? (with Andrew Holmes)

Episode notes

Part 2 of our interview with Andrew Holmes of ICS Creative Agency. Kyle and Andrew discuss the process for interacting with leads once they have come in to your organization. Whether they have raised their hand through a form, a download or a contact us inquiry, someone in the organizations has to manage them. They talk Service Level Agreements to manage the relationship and expectations between Sales and Marketing, as well as how leads should be qualified and when teams should hand them over to the next person in the process.

• Ep24: Research Prospects to drive conversion w/Kent Murphy55 / 100
• Ep 23 Onboarding and Ramping Sales teams [Part 2] with Meghann Misiak
• Ep 22 Onboarding and Ramping Sales Teams with Meghann Misiak
• Ep 20: Preparing for Marketing and Sales Outreach (with Andrew Holmes)
• Ep 19: Sales Operations for the Stage of your Business (with Chris Forman, CEO, AppCast)