Practical Sales Podcast · 2020-12-15 · 32 min
Sales Organizations rarely look the same during start-up as they do when the business is mature. Chris Forman (CEO, Appcast) knows how to structure a Sales Organization for the stage the business is at. In this episode, Kyle and Chris discuss Go-to-Market Strategies, Content Marketing and Being Honest to your team members. Major Topics: - Honesty from the top : Telling a new team member "I can only pay you for three months" - What makes you successful at one stage, will kill you at the next - Too much money at the start makes you dumb : Financial Constraint drives innovation - CAC:LTV Ratio to understand health of Sales Organization : Be honest an include the correct costs - Churn is a major indicator of a Healthy Sales Organization : Team Members stay if they are happy and winning. And much more. We hope you enjoy this episode as much as we di making it! - Thank you !
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