Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategy · 2025-02-19 · 38 min
Will discovery algorithms actually grow your show for you? Since the dawn of podcasting, creators have been clamoring for better discoverability. And now, thanks to YouTube & Spotfiy’s algorithms, better discovery might be here. But will it actually be the marketing cure-all many creators hope it will be? Or might it actually make it harder to grow? Or perhaps, algorithmic discovery will change the medium into something else entirely… One way or another, we’re about to find out. Here’s how to prepare for it. What did you think of this episode? Click to cast your vote: Nailed It! Solid Meh Do better ⭐️ Take our 2-minute podcast marketing audit to instantly identify the marketing problems keeping you from growth: ⭐️ Resources
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
The Future of Podcasting, Media, and Audience Attention with Paul RiismandelThe Business Development Podcast · on Creator economy86 / 100
OLLY Agentic Commerce Optimization: MarTech & Digital Compliance Director Jennifer Peters On Building an AI Foundation the Right WayRetailgentic · on trends79 / 100
Clarity is the Real Key to Transformation 🐦🔥 with Charlo Allizard Leverage · on Creator economy76 / 100
From 10 Failed Products to a $1M/Month SaaS PortfolioProductLed Podcast · on Creator economy75 / 100
Launching and Scaling Subscriptions as a Solopreneur with Mike Morrison of Membership GeeksSubscription Stories: True Tales from the Trenches · on Audience building75 / 100
From Customer to Creator: Your New Growth Engine with Jordan Carter, Senior Manager of Affiliate Marketing at SharkNinjaThe Partnership Economy · on creators74 / 100Season Wrap Up & A Preview Of What's Coming Next40 / 100
The Real Odds of Succeeding as a Podcaster (& How to Beat Them) | Podcast Strategy
Is It Just Harder to Grow a Podcast Now (& If Not, Where Are the Hidden Opportunities)? | Podcast Strategy
What Everyone’s Getting Wrong About Video Podcasting & YouTube | Podcast Strategy
What Podcast Listeners Say About How They Discover Shows (& Why They Stop Listening) | Podcast Listener Psychology