What Podcast Listeners Say About How They Discover Shows (& Why They Stop Listening) | Podcast Listener Psychology

Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategy · 2025-04-09 · 45 min

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Topics in this episode

Creator economy Audience building trends data creators

Episode notes

There’s no shortage of advice to be found on how to grow your audience. But how closely does that advice align with how podcast listeners say they actually find, choose (and abandon) the shows they listen to? It turns out, there are a number of surveys that have asked listeners to share their discovery and consumption habits. And while the data can sometimes contradict itself, it offers us as creators a peek behind the curtain into podcast listeners’ hidden psychology, so that we can better meet them where they’re at with our marketing and our shows. What’s more, this data offers us a blueprint for the questions to ask (and avoid) when conducting our own listener research. What did you think of this episode? Click to cast your vote: Nailed It! Solid Meh Do better Topics Covered 00:00 Should you listen to your listeners feedback? 05:42 The Mom Test 08:23 How listeners discover podcasts: Active vs.