Season Wrap Up & A Preview Of What's Coming Next

Speaker A: Foreign.

Speaker B: So we have officially reached the end of season two of Podcast Marketing Trends Explained. And in this episode I want to kind of wrap up the season and give a bit of a preview as to what Justin and I are going to be up to, uh, both together and individually as we await the uh, much anticipated already season three of the show. And uh, I'm of course speculating here that there's a lot of anticipation coming for season three. And so yes, we will be back for another season. Ah, this is one of the things that uh, we will certainly be working on over the next few months. Um, but in the meantime, let's start off with a bit of a recap here. This was the first seasonal show that I have done in a long time and interestingly, you know, coming into this season I felt like there was a bit of rust. The first few episodes that Justin and I recorded, I got to the end of recording, each of them was like, oh man, I just don't know that uh, we really got that one. I don't know that we hit the mark. And it was kind of several weeks before I got into editing them. And then you know, of course once I got into editing I was like, oh, you know what these are, these are actually pretty good. And so there was that kind of feeling of building back up the momentum. And uh, it actually turns out that the first few episodes of the season did really, really well. Something I was kind of curious about, you know, having taken such a long break, pretty much nine months, uh, from the end of season one to the start of season two. Um, but the season certainly went well from a downloads, uh, perspective. It actually kind of gained momentum. We had a strong start, a little bit of a dip in the middle and then really building backup momentum toward the end of the season. And I imagine that there's actually going to be a lot of people who uh, didn't have a spot in their life for the show, uh, when it first came out. This being a short run series, you know, we do it, you know, once a year and that space then gets taken by some other shows when we're not in production. And so now there's people who have, have mentioned to me that like, I've just been, you know, I've saving this up and I've been waiting for a space to open up in my, my listen queue and now I'm going to be binging through the show. So that was a bit of an interesting experiment. Interesting feelings both from the creative side of like, you know, coming in and feeling this pressure and anticipation, um, on myself. And that wasn't something that I'd really experienced before, as most of the creative work I do is kind of ongoing. But this was, uh, an interesting feeling there. And then also from the, you know, the impact of taking a long break between seasons on downloads and, and all of that. But I'm really happy with how the season turned out. And it's interesting, you know, doing a seasonal show like this. There's much more opportunity for reflection when you kind of wrap it up and you can now look back on it. And what I was not really expecting going into the season, we did talk about, you know, video and YouTube quite a bit, which of course is really a hot topic in podcast passing these days. But it was really interesting for me to feel my own viewpoint on video and YouTube evolve. And I was actually maybe a little bit more worried or skeptical of the audio only side of things going in. And the more we talked about it, the more bullish I am on audio only and the more bullish I am on the video side of things. And so I think there's actually more opportunity on both sides of things than I had thought there was going in. And so I, uh, uh, this is something that I think is exciting, um, I think for, for all creators where there is going to be a place for audio only content. And I think that that side is actually going to grow as society and people become more and more fed up with algorithms and the impact that they have on us. And this kind of youtubication and TikTok ification of short, um, form in your face, just the most extreme content possible. I know that there's a ton of people that I talk to who are already kind of fed up with that and are sick of that and are looking for, you know, ways to escape that. And podcasting is one of those. And one of our listeners, Michael Osborne, from Famous and Gravy, he actually shared this quote on LinkedIn that was, I think, prompted by something we said in one of the episodes about how podcasting is where he goes to escape the Internet. And I think that this sums up audio only podcasting for me personally so much. And I think that that is going to be a growing market, so to speak, of people who are looking to escape the noise and the speed of the Internet and are going to turn to audio only, uh, to do that. So I think there's certainly a place for that certain, a place to lean into that and build your brand around that. Uh, and it's just a totally different strategy A totally different job to be done than a video first podcast. So opportunities in both places. And that was something that was really interesting uh, going into the season. You know, we come in with our topics we want to talk about, but then by, you know, creating the space to have these conversations with each other and then also just, you know, thinking through them, crafting these episodes, looking at, you know, what do we all want to talk about here, what's important, what's not, and filtering through that has been a really interesting process for me this season. So speaking of listeners, I want to give a couple of shout outs to people who have been, uh, fans, uh, throughout the season and contributors. And so the first is Michael Osborne. Like I mentioned, he is from the show Famous and Gravy. And uh, Michael has been probably our biggest cheerleader of the show for both of the first two seasons. He has shared many episodes publicly on LinkedIn and possibly elsewhere. He has given us smart, critical feedback and also affirmation, uh, many times throughout both seasons. And so we super, super appreciate having Michael as a listener. And he is a show, uh, that has been picked up by Wondery. He's been, I think involved in three shows that have all got network deals and so super savvy creator, really, uh, understands podcasting, cares about podcasting and has a fantastic show, um, Famous and Gravy, which is kind of an alt biography show on uh, dead celebrities, which is definitely worth checking out. Both smart and funny and philosophical. The second person I want to give a shout out to is Barrett Young from the Art of Succession. Uh, I think, you know, while Michael may have shared our show publicly the most, uh, I don't think anybody commented on the show with more frequency and regularity than Barret Barrett, uh, specifically on YouTube. And so I believe after every single episode Barrett commented with a really thoughtful and often like quite a substantial comment. And so, uh, we have super appreciated having uh, Barrett in the audience. And he's also actually contributed some data which we talked about in one, uh, of our episodes as well, related to his experience, um, on YouTube and how he's approached his show. And then finally the final shout out I want to give here is to Liz Hames from Jar Audio, who has also been a regular cheerleader of the show and has also shared some data and insights, uh, from her work, specifically on the video side of things, working with big, uh, branded clients and in, in the kind of different space than the indie podcaster. But uh, some of the things that she's seeing on the video as well as the Audio side and she's regularly sent me LinkedIn uh, messages throughout both the first and second seasons. Just about, you know, I find you guys, I'm just nodding along the whole time every time I listen to the episode. And so having somebody like her in the podcast marketing space working for a, you know, really well known and well respect like Jar Audio, agreeing with us and feeling like we are articulating the things that she's seeing and feeling as well, um, that's ah, you know, a great affirmation and we ah, really appreciate you Liz, listening to the show as well. So in terms of what's coming up next, like um, I mentioned there is going to be a third season as we are speaking as I'm uh, recording this right now, I am currently about halfway through putting together the Data for the 2025 podcast Marketing Trends Report. And so of course the report is going to be the first step that's going to be rolled out over the next couple months and then from there we're going to start putting together ideas uh, for season three of the show and that will likely be either in late 2025 or early 2026 as has kind of been our cadence for uh, the first two seasons so far. So that is going to be coming. I've already got a decent sized episode list, some things that are on my mind, but we'll probably let things settle for a bit and see what bubbles up to the surface and see as well of course what comes up in the report. And so if there's something on your mind that you would like to hear us apply our kind of, you know, data driven but also just you know, general analytical view of a certain topic in podcasting. Um, please let us know, reach out. You can reach me@jeremyodcastmarketingacademy.com and uh, you can also of course leave a comment on YouTube or Spotify or several other places that you might listen and we would love to take that into consideration in terms of what Justin's going to be working on. Of course you can find him@Transistor FM. That's the hosting platform that he is the co founder of. You can also find him at Transistor podcasting on YouTube where he regularly posts case studies and other really useful content on the topic of podcasting and growth and a bunch of the uh, kind of technical side of things as well. You can also find him at justinjackson Ca. And so there have been several times in both of our seasons where he's referenced his newsletter and his writing and so you can find all of that there. Uh, actually before Justin and I met each other, we both read each other's newsletters and were fans of them. And so we uh, actually when we met the first time at Podcast Movement back in maybe 2023 or something like that, we didn't even realize that we each knew who each other was, much less that we actually subscribed to each other's newsletters and enjoyed them. So, uh, if you like any of my writing and my content and of course if you like this show, uh, you will probably like Justin's as well. As for what I'm going to be up to, of course there's first the Podcast Marketing Trends report which I'm working on right now. Uh, there is also, you might remember from season one, if you were an early listener, we had the Roast, my podcast, uh, kind of sub show under this feed, which we eventually pulled off because it kind of broke the concept of this show. It wasn't in alignment. You know, after we wrapped up the first season of Podcast Marketing Trends Explained, then we kept doing these podcast roasts and it was kind of like, oh, if we keep doing these, this will just overwhelm the feed so that, you know, the show concept, it doesn't entitle, doesn't even make sense anymore. So those have been on YouTube for basically the past year, but they've never had a actual RSS feed, uh, for the audio only versions. And so, uh, this is finally something that I'm going to have the bandwidth to put that up. So that is going to be coming out, uh, in the hopefully fairly near future. I'm also going to be working on a new show which is a bit of a secret project that I've been working on probably for close to a year now, actually starting to scope out episodes and map them out, but much longer than that actually. I've been kind of ideating it and thinking about how I might go about it. Probably been, uh, three or four years that I've actually been thinking about doing this show and it is now finally almost time to get ready to get into production. So there's going to be a season of that show. Um, there may also be some new YouTube content, a show that is much more visual, that is going to be specific to YouTube. We'll see. That might not come out before the next Podcast Marketing Trends Explained, but ah, certainly probably in the next year or so. And then of course there is the scrappy podcasting newsletter which I write and send out every weekday. And so if you're curious about staying in the loop about any and all of these projects and many more. Uh, you can sign up@podcastmarketingacademy.com Newsletter and you can find, uh, that scrappy podcasting newsletter there where essentially every day I deliver a short micro lesson on podcast marketing. All right, so I think that is it for season two. Thank you so much for following along. Whether you've listened to one episode, a handful of episodes, all episodes of both seasons, maybe even multiple times through, we super appreciate having you involved. And for all of the comments and feedback and sharing, uh, as well as just, you know, listening, uh, silently in the background, we, uh, appreciate that as well. So thank you so much for following along with us and we'll be back for more in season three.

Speaker A: One last note before we wrap up. If you have a show that things aren't quite clicking for when it comes to growth, customer conversions or both, and you'd like a nuanced, uh, second opinion, check out my podcast Growth Engine Program. In the program, we kick things off with me completing an ultra deep dive audit of your show and business to understand exactly where the issues, gaps and bottlenecks are that are keeping you from getting results. On this audit, I'll spend 10 to 15 hours pouring over every nook and cranny of your show and then deliver a write up and absurdly detailed video report that often comes in at anywhere from one and a half to three hours in length. Seriously, there is no other way to get this level of detailed insight into your show and the audit alone is transformative for many clients, but it's also just the start. After the audit, we'll meet one on one every six weeks to identify your current most important action, overcome any obstacles you're facing, and workshop solutions together. Following the call, I'll put together a personalized growth plan to ensure you have a step by step plan for moving forward and all the resources you'll need between calls. You'll also have daily access to me inside the Podcast Marketing Academy community and twice weekly live group calls with me as well. This program is not for the faint of heart, but if you're serious about building a system around your show, product suite and email marketing that runs like clockwork to grow your podcast and convert listeners into clients and customers, it might be just what you're looking for. If you're interested, email me@jeremyodcastmarketingacademy ah.com and I'll send over all the info.