
Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategy · 2025-04-23 · 47 min
Over the past year, median podcast growth rates were nearly flat. In other words, the typical show experienced almost zero growth over the previous 12 months. If you’ve been in podcasting for a while, this might correspond with your feeling that it is harder to grow today than it once was. And yet… while growth may have slowed for the typical show, there are others that are unlocking more and faster growth than ever before. So what’s going on here? And what do we as creators need to do to tap into the potential for growth that exists? What did you think of this episode? Click to cast your vote: Nailed It! Solid Meh Do better Topics Covered 00:00 Is It Harder To Grow Now?
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