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Index/Marketing/Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategy
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Is It Just Harder to Grow a Podcast Now (& If Not, Where Are the Hidden Opportunities)? | Podcast Strategy

Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategy · 2025-04-23 · 47 min

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Topics in this episode

Creator economyAudience buildingtrendsdatacreators

Episode notes

Over the past year, median podcast growth rates were nearly flat. In other words, the typical show experienced almost zero growth over the previous 12 months. If you’ve been in podcasting for a while, this might correspond with your feeling that it is harder to grow today than it once was. And yet… while growth may have slowed for the typical show, there are others that are unlocking more and faster growth than ever before. So what’s going on here? And what do we as creators need to do to tap into the potential for growth that exists? What did you think of this episode? Click to cast your vote: Nailed It! Solid Meh Do better Topics Covered 00:00 Is It Harder To Grow Now?

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  • Clarity is the Real Key to Transformation 🐦‍🔥 with Charlo Allizard Leverage · on Creator economy76 / 100
  • From 10 Failed Products to a $1M/Month SaaS PortfolioProductLed Podcast · on Creator economy75 / 100
  • Launching and Scaling Subscriptions as a Solopreneur with Mike Morrison of Membership GeeksSubscription Stories: True Tales from the Trenches · on Audience building75 / 100
  • From Customer to Creator: Your New Growth Engine with Jordan Carter, Senior Manager of Affiliate Marketing at SharkNinjaThe Partnership Economy · on creators74 / 100

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