Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategy · 2024-01-14 · 4 min
It's easier than ever to launch and produce a podcast. But it's never been harder to grow one. On this show, we break down and explore what the data says about what it takes to market and grow a podcast in 2024 to help you make smarter decisions about your show, grow faster, and earn more. Together, cohosts - and longtime podcasters, creators, and marketers - Jeremy Enns (Podcast Marketing Academy) and Justin Jackson (Transistor.fm) explore topics like: How do you define success for your podcast? What are the most effective marketing strategies, tactics, and growth channels for podcasts? What does the data say about how to structure your show and episodes? Which social media channels should you focus on as a podcaster? How do you stack up to other shows? Using the data uncovered by the Podcast Marketing Trends 2023 Report our goal is to make sense of the numbers and turn them into actionable insights that you can use to create a better show and market it more effectively. You can find the full report at podcastmarketingtrends.com/2023.
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
The Future of Podcasting, Media, and Audience Attention with Paul RiismandelThe Business Development Podcast · on Creator economy86 / 100
OLLY Agentic Commerce Optimization: MarTech & Digital Compliance Director Jennifer Peters On Building an AI Foundation the Right WayRetailgentic · on trends79 / 100
Clarity is the Real Key to Transformation 🐦🔥 with Charlo Allizard Leverage · on Creator economy76 / 100
From 10 Failed Products to a $1M/Month SaaS PortfolioProductLed Podcast · on Creator economy75 / 100
Launching and Scaling Subscriptions as a Solopreneur with Mike Morrison of Membership GeeksSubscription Stories: True Tales from the Trenches · on Audience building75 / 100
From Customer to Creator: Your New Growth Engine with Jordan Carter, Senior Manager of Affiliate Marketing at SharkNinjaThe Partnership Economy · on creators74 / 100Season Wrap Up & A Preview Of What's Coming Next40 / 100
The Real Odds of Succeeding as a Podcaster (& How to Beat Them) | Podcast Strategy
Is It Just Harder to Grow a Podcast Now (& If Not, Where Are the Hidden Opportunities)? | Podcast Strategy
What Everyone’s Getting Wrong About Video Podcasting & YouTube | Podcast Strategy
What Podcast Listeners Say About How They Discover Shows (& Why They Stop Listening) | Podcast Listener Psychology