We Asked Podcast Listeners Why They Stopped Listening (And They Didn’t Hold Back)

Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategy · 2024-04-16 · 58 min

0:00--:--

Topics in this episode

Creator economy Audience building trends data creators

Episode notes

Less than 5% of your potential audience is listening to your show. Here’s why, in their own words. Even small shows with just a few hundred (or few dozen) downloads an episode have usually been listened to - at one point or another - by thousands of people. A small number of those people are your regular listeners and superfans. A larger number are casual listeners and samplers, people who don’t listen to every episode, but rather based on their interest in a specific episode topic or guest. And then there are the people who listened to one episode or less… and never came back. While the data is hard to measure, chances are, less than 5% of the people who are both aware of your show and interested in your topic are regular listeners. Which begs two questions: 1. Why aren’t they listening? 2. Is there anything you can do to change that? To get to the bottom of this frustrating phenomenon, we ran a survey to our larger audience to find out - in their own words - what kept them listening more regularly… or at all. The good news? They didn’t hold back. And in this episode, we break down their feedback, which - while aimed at our show - likely applies to your show as well.