The Conflicting Data Behind Paid Podcast Growth Tactics | Podcast Promotion

Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategy · 2025-03-19 · 51 min

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Topics in this episode

Creator economy Audience building trends data creators

Episode notes

Its easy to imagine that if you just had a budget to put toward paid podcast advertising, all your marketing problems would be solved. But is that really true? Anyone who’s ever done any advertising will quickly tell you its one of the most gruelling, creatively challenging marketing practices on the planet - one where you have to be ok with burning a large amount of cash up front to figure out what (if anything works). That said if you approach it with a bit of savvy… paid advertising can be a sneaky smart way to grow. What did you think of this episode? Click to cast your vote: Nailed It! Solid Meh Do better Topics Covered 00:00 Does advertising actually work?