Jobs to be Done: The Obscure Marketing Theory That Explains Why Podcasts Grow (& Exactly How to Apply It) | Podcast Listener Psychology

Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategy · 2025-03-26 · 57 min

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Topics in this episode

Creator economy Audience building trends data creators

Episode notes

Why do people listen to podcasts? And why do they listen to YOUR podcast (or one like yours)? It turns out, the answers to these questions can be found in a nerdy, obscure marketing concept called Jobs to Be Done Theory. Jobs to Be Done Theory origins date back to the 1930s, but was more fully developed by Harvard Business School researched Clayton Christiansen - primarily through an iconic case study about milkshakes… and how people don’t buy milkshakes for the obvious reasons you might think. But JTBD applies to much more than milkshakes. In fact, it applies to every product, service, piece of content - including podcasts - that any of us spend time, money, or attention to consume. In this episode, we’ll break down how to apply JTBD theory to boost the effectiveness of your marketing by aligning your content, messaging, and packaging with the job your listeners are seeking out a show to do. What did you think of this episode? Click to cast your vote: Nailed It!