Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategy · 2025-02-12 · 2 min
It’s a turbulent time to be a podcaster. YouTube and Spotify are introducing discovery algorithms that have the potential to both help and hurt creators. The rise of video podcasting is challenging the very definition of what a podcast even is. And AI… well, you already know about AI. In short, being a podcaster today means trying to keep your head above water in the firehose of noise that is constantly flooding your listeners’ screens, feeds, and even personal recommendations. So the question is: In the face of all of this noise, competition, and change, what are we as creators supposed to do? Or, maybe a better question: Who are the podcast creators and marketers who are making the most of this changing podcast landscape, and what can we learn from the way they’re creating and marketing their shows, that we can apply to our own? In Season 2 of Podcast Marketing Trends Explained, our goal is to get to the bottom of these questions, using a mix of data and personal insights and observations from our own podcasting experiments.
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