3 (Non-Social) Marketing Channels High-Growth Shows Use to 2x Their Audience

Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategy · 2024-03-05 · 58 min

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Topics in this episode

Creator economy Audience building trends data creators

Episode notes

Everyone loves to talk about podcasting's so-called "Discoverability Problem". But does it actually exist? And if not, what are the marketing channels you as a creator can tap into to get your show in front of more of your ideal listeners? In this episode, we break down three types of listener acquisition channels and how you can leverage them to grow your show... without social media and without a discovery algorithm. What did you think of this episode? Click to cast your vote: Nailed It! Solid Meh Do better Topics Covered 00:54 Does the Podcast Discoverability Problem actually exist? 04:49 What the data shows about the effectiveness of various marketing channels 08:37 Writing is often a strong indicator of success in podcasting 11:18 How to pick the right marketing channel for you 12:06 The three types of marketing channels at your disposal 15:36 Owned media: The low-hanging fruit for many creators 24:14 What most podcasters get wrong about growth through collaborations 37:01 When is the right time to start paid listener acquisition? 46:34 How to kickstart word-of-mouth growth?