3 Creative Decisions That Dictate Your Show's Success… or Failure

Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategy · 2024-03-26 · 49 min

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Topics in this episode

Creator economy Audience building trends data creators

Episode notes

How long should your episodes be? What’s the best format for growth? Plus... the single most important decision you can make if you want to grow. Before you launch a new show, you have to make a number of creative decisions that set the course of your show. Will you do an interview, solo, or co-hosted show? How long should your episodes be? How often will you release new episodes? And who is this actually for? These structural decisions tend to get made once, sometimes without much thoughts… but they cast a long shadow over the growth potential of your show forever. So how do you ensure you’re making decisions that align with your goals and give you the best chance at success? What did you think of this episode? Click to cast your vote: Nailed It! Solid Meh Do better Topics Covered 00:00 Intro 00:53 How much does a podcast's structure matter in terms of its success? 03:26 Breaking down our recent episode length experiment 10:12 A better question than “how long should my episodes be?” 19:03 Which show format is best for growth? 23:48 The impact of podcast format for success and audience growth 25:22 What makes for a great interview show?