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Index/Leadership/Office Hours with David Meltzer
Office Hours with David Meltzer artwork

IG Live | The Power of Visibility: LinkedIn Growth, Life-Changing Service, and Startup Innovation

Office Hours with David Meltzer · 2026-06-02 · 37 min

0:00--:--

Key moments - from our scoring

Substance score

20 / 100

Five dimensions, 20 points each

Insight Density4 / 20
Originality3 / 20
Guest Caliber5 / 20
Specificity & Evidence5 / 20
Conversational Craft3 / 20

This Office Hours episode brings together three distinct voices addressing personal brand building, youth empowerment, and product innovation. Yasim Sagan (founder of Your Social Media Expert) discusses her done-for-you LinkedIn personal branding service, emphasizing that LinkedIn success depends on attracting the right audience rather than chasing vanity metrics - a mindset she reinforces through reverse engineering business goals into KPIs for clients like Cameron Harold and John Lee Dumas. She positions her three-month minimum commitment at 15K as a strategic investment, distinguishing between done-for-you services and bespoke group coaching, while cautioning against influencer-focused metrics and AI-generated engagement. Haley Hunt of the Verb Kind details her weekly mentoring program for incarcerated and at-risk youth across Florida, Alabama, and Tennessee, addressing the 80% fatherless statistic and positioning mentorship as mutually transformative - where pro athletes and everyday citizens volunteer monthly to provide consistency these youth have never experienced. Melissa Bamberg of Nodpod caps the session discussing her 11-year-old sleep wellness brand that created the weighted blanket category in retail, starting from a personal insight about deep touch pressure. Listeners - especially entrepreneurs building personal brands, corporate leaders interested in social impact, and product founders - will gain actionable perspectives on community-driven growth, service-oriented scaling, and category innovation.

Key takeaways

  • →Focus on attracting the right target audience on LinkedIn rather than chasing large follower counts, with a minimum 3-month commitment expected to see results.
  • →Incarcerated youth often lack consistent mentors and father figures, and weekly mentoring from everyday citizens can dramatically change their trajectory and reduce reoffending.
  • →Personal branding requires showing your authentic self, values, and struggles alongside your expertise to build genuine connection and credibility.
  • →Sleep is foundational to success and Nod Pod created the weighted blanket category by solving a personal problem that resonated widely with consumers.
  • →Helping others provides deeper fulfillment than external success metrics like audience size or athletic achievement.

In this episode

  1. 1Announcement of Upcoming Events and Global Meetups
  2. 2LinkedIn Growth and Personal Branding Strategy with Yasim Sagan
  3. 3Building Authentic Personal Brands Through Vulnerability
  4. 4Mentoring Incarcerated Youth with Haley Hunt and The Verb Kind
  5. 5Sleep Wellness and Weighted Blankets with Nodpod

Mentioned

David MeltzerYasim SaganMarie DiamondRob Doug AllenBrian SherNapoleon Hill InstituteNick SabanMatt EbertTim StoreyJ. AbrahamCameron HaroldJohn Lee Dumas

Guests

Yaseem SaganHaley HuntMelissa Bamberg

Topics in this episode

LinkedIn personal brandingPersonal branding strategyDone-for-you social media servicesVerb Kind mentoring programIncarcerated youth mentorshipNod Pod weighted blanketsSleep wellnessKPI tracking for business growthFatherlessness epidemicWeighted blanket innovation

Questions this episode answers

What is Yasim Sagan's done-for-you LinkedIn personal branding service and what does it cost?

Yasim offers a done-for-you service where clients share their primary business goal and she reverse-engineers the strategy, KPIs, and execution plan - requiring a three-month minimum commitment for 15K total. Her clients include Cameron Harold and John Lee Dumas, and she emphasizes results depend on how well clients have prepared before starting.

Why does Yasim Sagan recommend focusing on attracting the right people instead of follower count?

LinkedIn's algorithm currently favors niche content providers, and attracting the right target audience through authentic engagement (making people feel seen and heard) generates inbound leads more effectively than pure content volume. Yasim warns against AI-generated comments and automation, which annoy audiences rather than converting them.

What is the minimum monthly commitment required to be a mentor with the Verb Kind?

Mentors need to commit to at least once or twice a month attendance at the weekly mentoring program. Consistency is critical because these incarcerated and at-risk youth have rarely experienced anyone showing up repeatedly, and when mentors do, their walls come down.

What percentage of incarcerated youth does Haley Hunt say are fatherless, and why does this matter for her mentoring program?

Haley notes that 80% of incarcerated youth are fatherless and 50% are in foster care. Her mentoring program deliberately recruits everyday citizens and pro athletes to provide the consistent male and female presence these kids lack, bridging the gap between seen and unseen community members.

How did Melissa Bamberg come up with the idea for Nodpod and the weighted blanket category?

Melissa personally reached for her sweatshirt sleeve one night to throw over her eyes and thought it was a good idea. That insight led to founding Nodpod 11 years ago and creating the retail category for deep touch pressure products and weighted blankets.

What our scoring noted

Our reviewer’s read on each dimension, with quotes from the episode.

Insight Density

4 / 20

The episode is dominated by self-promotional scheduling announcements, motivational platitudes, and surface-level service pitches. The rare substantive moments - a stat about incarcerated youth or a brief mention of deep touch pressure science - are not developed into anything actionable for a B2B operator.

the big, big opportunity on LinkedIn right now is that they are really looking for very niche content providers
80% of incarcerated youth are fatherless

Originality

3 / 20

The episode recycles the most generic motivational-speaker tropes without challenge or development. There is no contrarian or first-principles thinking anywhere in the transcript; every idea circulates widely in self-help and personal-branding circles.

the more you give, the more you're given. The more you're given, the more you receive. And the more you receive, the more you can ask for
I always tell people I don't want followers, I want leaders

Guest Caliber

5 / 20

The three guests are a boutique LinkedIn service provider, a small nonprofit founder, and an early-stage consumer product entrepreneur - none of whom have demonstrably scaled a B2B operation or hold senior operator credentials. Their experience is real but modest in scope and relevance to a B2B audience.

I helped, you know, one entrepreneur, like a cmo, um, they did a billion dollar exit. And that of course, like, and it's not just because of me
we've been in business for 11 years

Specificity & Evidence

5 / 20

A handful of concrete details appear - a $15K three-month price point, the 80% fatherless statistic, a 2012 research timeline, and a utility patent reference - but they are scattered, unverified, and never built into any substantive argument or framework useful to an operator.

committed three months. And for the three months total, it's going to be 15, 15, uh, K
two years after I launched nodpod, the gravity blanket launched on Kickstarter

Conversational Craft

3 / 20

The host consistently redirects conversations toward his own schedule, philosophy, and community promotions, rarely follows up on a guest's claim, and never challenges or probes anything substantive. Questions are broad setups for inspirational answers rather than tools for extracting information.

we're on our way to la, so if you want to meet up in la, we got a big day filming a movie with Marie diamond from the Secret
I always tell people I don't want followers, I want leaders. And I have a client of mine that told me he wanted seven, uh, people following him

Conversation analysis

Computed from the transcript - who did the talking, and the words that came up most.

Share of words spoken

  • Speaker B38%
  • Speaker C25%
  • Speaker D16%
  • Speaker F14%
  • Speaker A6%
  • Speaker E1%

Most-used words

kids18sleep16david14idea14social11media11linkedin11different10program10back9bring9expert9thank9group9join8better8

Episode notes

Yesim Saydan is a globally recognized personal branding and LinkedIn strategist who helps entrepreneurs and executives become trusted industry leaders. Featured in major publications such as the Wall Street Journal, Forbes, and Business Insider, she is known for helping professionals transform their expertise into visibility, authority, and revenue. Hand-selected by Google to mentor startup leaders and chosen as one of only 300 members of LinkedIn’s Creator Program, Yesim has spoken across 11 countries and three continents on personal branding, thought leadership, and AI-driven business growth. Haley Hunt is the founder of The VERB Kind, a nonprofit that mentors incarcerated and at-risk youth in juvenile detention centers, foster care systems, and residential facilities. After a successful career in sports and media, a life-changing visit to a juvenile detention center inspired her to shift from pursuing visibility to pursuing purpose. Through mentorship, service, and human connection, Haley works to create opportunities for overlooked young people while encouraging others to find meaning through impact rather than status.

Full transcript

37 min

Transcribed and scored by The B2B Podcast Index.

Speaker A: Morning it's Talk about Tuesday. So much to talk about on Tuesdays. You never know what we're going to talk about or who we're going to talk with and what about. But that's what we do on Tuesdays. Every Tuesday we are here talking about something, hopefully being more interested than interesting. I want to welcome everybody. Just a reminder, we're on our way to la, so if you want to meet up in la, we got a big day filming a movie with Marie diamond from the Secret. Um, we got Rob, Doug Allen, Brian Sher and a meetup. Um, then we'll be off to Japan for meetup holding court interviews and speeches and a family vacation tied into there as well. So if you're in Osaka or Tokyo, please email me. David means m beloved first initial. Meltzer means servant. Davidmeltzer.com Let me be your beloved servant. Let's post my email up there. There we go. Right on time is the nick of time. Nick of womb. Uh, if you'd like to join us bey Japan, we got a big schedule. Chicago, uh, we're gonna be with Nick Saban in Louisville with Matt Ebert. We're gonna be In Kalamazoo, uh, Michigan, Chicago, I said, uh, Vegas for season 11 of Office Hours in the lobby of the Wynn in our studio there with SiriusXM Studios. Uh, then we will be, uh, back to Newport beach with Tim Storey, J. Abraham and the crew. Uh, if you want to be invited to over 200 events in cities this year, it' area code 2982905. That's how you get into our text community area code 949-298-2905. And we are blessed to be all around the world feeding everybody with meetups, holding court interviews, shows. We got Wednesday training with Napoleon Hill as chairman of Napoleon Hill Institute. Friday trainings I've been doing for 28 years. It'll be 29 years October 11th if you're wondering, uh, so many different interviews, TV shows, movies, podcasts, come and join us. That's all I ask. We pin the info below. Uh, all right, let's bring our first friend on bringing on your social media expert herself, Yasim Sagan. Yassin. Whoops.

Speaker B: Talk about Tuesday pin below. Reach out to us. David mailchim.com we're bringing you see him on here.

Speaker C: Hello,

Speaker B: so nice to see you. Thank you for joining me.

Speaker C: Yes, anytime. You know, I'd rather meet you in person like we did in New York over the dinner and be able to check, chat and get your wisdom longer time but this is better than nothing, right?

Speaker B: Oh yes, it's better. It's the next best thing. We'll be back in New York for Fanatics Fest. Uh, so in July, uh, we'll be doing a dinner. I think we might even have Damon John stop by, uh, for our dinner and we'd love to see you and all of our New York friends at Fanatic Fest. Uh, but you know, done for you is your brand of personal brands and helping somebody build a community of people that buy from us and sell for us for life is essential. Uh, what types of services are you providing today to help people with their personal brands? As an expert in personal branding, so

Speaker C: my specialization is LinkedIn and for really busy entrepreneurs like some of my clients, Cameron Harold, John Lee Dumas, as well as senior executives at Google intel. So those very busy clients, for them I offer a done for you service which means that they really don't have to put in the time, they just have to tell me what our business goal is. I will then reverse engineer from their business goal, the KPIs that we need to track and the entire um, entire strategy and execution plan that needs to be followed so they can just rest and myself and team will take care of all of it. And for those entrepreneurs who really want to learn how that works, I also have a group, uh, coaching program. A really, really small um, group.

Speaker B: When we're dealing with social media and social media marketing, digital marketing, time is such a interfering factor. Everybody wants a following or business or conversion immediately. Uh, but there's no one, no expert on earth that can guarantee immediate results. How do you deal with managing the expectations that things happen very slowly, then all of a sudden whether it's LinkedIn or Instagram, TikTok, Facebook, YouTube or any other social media platform, it's impossible to be an overnight success.

Speaker C: Very true. And also like I, firstly David, I caution people that you do not want to be an influencer. You know, we want to attract the right people, uh, which means different things for different people. So let's say you're an entrepreneur, you're a business owner. There is a very specific group of people whose attention you want to attract. And when you are attracting their attention, you are repelling other people. So um, so firstly I tell them that it's not about the numbers but it's about attracting the right people. The numbers like the right following, so to speak. And the other thing I do is like I really tell them you have to give this three months minimum. So with my done for you, I really Tell them, um, three months is the minimum you have to commit to it. And, um, depending on what our business goal is, like, a lot of times for me the three months is when it starts to snowball. Um, but it also depends on our business goals. Right. Like, I helped, you know, one entrepreneur, like a cmo, um, they did a billion dollar exit. And that of course, like, and it's not just because of me, right? Like, it's not just thanks to me. It's a lot of things. But it's. Yes, just like you said, it depends on so many different things you need to, it depends on what you have prepared before we start working together. Um, it's done. You know, also the rapid success depends on how well you know that one primary business goal you want to achieve and how well you defined your target audience. And, you know, a number of different things. So the better you're prepared, the quicker I can help you get results. But David, also, like the big, big opportunity on LinkedIn right now is that they are really looking for very niche content providers, which means that people would like even a small following. They can really attract the right target audience. So it's not even like they. So that's why I tell people, you don't want to be an, um, influencer. Just stop thinking about the numbers. Let's think about attracting the right people and grabbing their attention in the right way. Have them reach out, um, to you. So it's inbound and you, you know, so to build that authenticity, credibility, all of those things. Does, does that make sense?

Speaker B: Of course it does. And that's exactly, uh, my side of what I do myself. I always tell people I don't want followers, I want leaders. And I have a client of mine that told me he wanted seven, uh, people following him. And I said, oh, seven? He goes, yeah, seven people. I want seven people that will buy my $5 million bills in Exumba. And I said, uh, you get it, man, that's exactly what we do. Another thing that becomes a challenge is understanding timing and risk tolerance in alignment with budgets. Uh, when you offer so much for free, you offer group help, you offer the one on one done for you program as well. Uh, what types of budgets beyond free, uh, should someone be prepared for within the context of I need to make an investment for three months to get some sort of results, what budget does it take to work in the group? What type of budgets are we looking at to work as a done for you program?

Speaker C: So for the done for you, because it's really, you will Be reaching your business goal, like the primary business goal. And we will, you know, set the KPIs together for that. I tell them like, um, committed three months. And for the three months total, it's going to be 15, 15, uh, K. And uh, yeah, um, but you know, and seriously, like, I have very serious testimonials as well, so you really know you will get the results. The group coaching program, that's more like a, uh, once a year thing that I do, David. And for this year I didn't do it yet, but I got requests, uh, for it from a few people. Um, then like when I have. So I, um, I have a wait list for the group coaching program and then once I see the requests of those people, then I run it by them, depending on like how, what they need to focus on. Because, you know, even personal branding, there's a lot of different things we can do within it. So, uh, yeah, so the coaching program, it depends on uh, the structure. We'll say how long it will be. So for that, like, everybody needs to really get in touch with me and see. Um, but just to know that like done for you and group coaching, I always do things very bespoke. So it's not like uh, you know, typical program. Like you don't join a program and then you do, I don't know, a typical thing. I really believe in using social media, especially LinkedIn, strategically and creatively. And the way that looks is gonna be so different even for two entrepreneurs who from the outside look very similar to each other. Um, so, yeah, so that's really like the value I bring in and just to even like show you, um, I saw, uh, I mean, a lot of the new clients, I still get them um, inbound from LinkedIn and they're like, oh, I see that you are doing something very unique. Like, hey, how did you do that? Like, so they, I managed to get their attention. And so also for my clients, David, like I show them the other ways they can use LinkedIn than creating content because a lot of people are just very focused on creating content, which of course, like, you know, it is important. So. But I truly believe that um, it's important to create strategic content so people can see your authority. But, uh, what are my chances of, let's say, you know, getting your attention? David, if I didn't know you, if I keep on creating a lot of content, like, you need to come across my content at the right time when you log in and you have like a whole team doing it, whereas if I make you Feel seen and heard. And if I show you that I have like your book and just where is it? Okay. Just amazing books that David has. Like, I always keep it just behind me.

Speaker B: Thank you.

Speaker C: Truly amazing. You know, um, so like, if you make other people feel seen and heard because you are genuinely interested in them, not like that fake, you know, because David, I see just so many, so much now. Like people are like leaving AI generated commands or this entire automation also on LinkedIn. Exactly. So they don't. Yes, you notice them, but you get annoyed by them. Like you get. You notice them for the wrong reasons. Whereas if somebody likes.

Speaker B: Yeah, I was gonna say it's so interesting that, you know, when you live at a frequency of your true self, uh, that's what resonates and makes people feel, uh, as if they want to be in your community as a participant. Someone buying from you, selling for you, whatever it may be, the capacity or capability that they have. And you do such a good job. I think it's funny, my wait list is on the one. On one side. I let everybody into my group, so I thought it was funny that we're reversed. Um, but if you need expertise in LinkedIn marketing, uh, they're the only. Our friend Yaseem, uh, please. Where can people reach out to join, uh, your just for you, uh, uh, marketing campaign and utilize, uh, and find you best on LinkedIn.

Speaker C: Yes, LinkedIn is the M best one. So I know my name. I, uh, mean, um, are they gonna like, keep, um, are they going to tag me because my name is difficult to pronounce.

Speaker B: Social media expert on Instagram. I know that.

Speaker C: Yes. So on Instagram, um, it's easy. It's Y O U R Social Media expert on LinkedIn, my name literally spelled like, yes, I am. Y E S. I am.

Speaker B: Yes, I am. Yes, exactly.

Speaker C: But you know, when I say yes, I actually. Yes. Then people think, oh, there is an A. So I always say when I meet people, I am. Yes, I am. You know, but yeah.

Speaker B: And our friend from Turkey and New York City will see her at Fanatics Festival. Come and join us all. Uh, the biggest names in sports and entertainment in New York City. Come and see Dan. And she is our social media expert. Go to your social media expert. It's done for you. Personal branding thought leadership accelerator for entrepreneurs and executives ready to become the authority in their subject matter topic of expertise. Yassim, thanks for joining us.

Speaker C: Thank you. And David, can I just say one

Speaker B: more thing real quick because I got someone waiting.

Speaker C: Yes, exactly. Personal branding. You just said to Be known for your topic. But you are doing an amazing job with personal branding because you bring your person to it. You don't just talk about your topics. I connected with you because you had shared, you know, your relationship with your wife. How at some point, it was really challenging how you. What you did. So I saw your human side. So for everyone who wants to build their personal brand, it is not only about your business topics. Show your values, show yourself, and show your challenges, struggles, because that is just as important as you showing your authority on, you know,

Speaker B: at your essence. Thank you so much. We'll talk to you soon. We'll see you in New York for Fanatics Fest.

Speaker C: Absolutely. Bye.

Speaker B: Bye. All right. We got so many great people joining us, uh, as well. All right, your social media expert. Uh, go to your social media expert, dot com. Let's, uh, bring Helen. Uh, sorry, Haley. Haley Hunt is here. We are blessed to have her on and, uh, talking about serving, uh, some of the most essential youth that we have.

Speaker C: Hi.

Speaker B: Thanks for joining us.

Speaker D: Hey, guys. How are you? David.

Speaker B: Phenomenal would be an understatement. Just so you know, you look wonderful. Give us a little bit of an idea. You know, the mission I have is to empower others. To empower others. And you are empowering our incarcerated youth. Ah, before it's too late. And you know, there's a slippery slope, an exponential aggregation of compounding negativity that occurs when a child is incarcerated. And if anybody knows why kids are incarcerated, it's circumstantial. And unfortunately, those circumstances keep aggregating, accelerating, and compounding until we have a very productive individual turning into a very destructive individual. Uh, what are some of the biggest issues when you are working with and serving the incarcerated at risk youth that really can create exponential differences in our community?

Speaker D: M. Well, a lot of people don't know the statistic, but 80% of incarcerated youth are fatherless. And we know that there's an epidemic in our country right now, um, with fatherhood and, uh, men stepping up. And even the men who don't have kids or, um, can bring on another kid just stepping in to be a mentor. And, uh, a lot of these kids, 50% of them are in foster care. And so I, um.

Speaker E: You never know where your next unforgettable experience will pop up. That's why bringing along an American Express card opens the door to rewards wherever you go. Morning coffee run with an old friend, earn cash back. Weekend getaway, Earn miles, dinner at the hottest restaurant in town. You get the idea. No matter the place or the plan AMEX rewards your inner explorer. Learn about card options@american express.com terms apply.

Speaker D: The misunderstanding or the idea behind these kids. You know, a lot of times people think criminal, but a lot of these kids are just surviving. It's literally what they know. They're selling drugs to feed their siblings or help their mom with their bills and, and um, or they're carrying a gun because that's what you have to do. If you don't carry a gun, it's over with kind of thing. And so, um, with our organization, the Verb Kind, we have created a mentoring program where we, the coolest part about it is we get to take uh, everyday citizens. You the barista, the stay at home mom, the pro athlete. And we say, hey, come to jail with us. That's actually our Instagram name is Come to jail with me. And I started it while I was working with pro athletes, building brands for pro athletes. And um, I would bring these people to jail and thinking, you know, we go in there thinking I'm going to inspire these kids and you walk away realizing uh, that these kids have impacted your life more than you could ever imagine. And so it's a weekly mentoring program. We have uh, people all over Florida, Alabama and Tennessee, soon to be Los Angeles and everywhere else, um, where we are, we're starting this revolutionary type of idea where you don't have to be a counselor, you don't have to be, you know, a 30 year old, whatever you are thinking in your head, a pro athlete. Okay, like you don't have to be anything special. You're uh, you're special right where you're at. And we need everyday citizens because these kids just love people and love to be loved and need to be loved. So they need help.

Speaker B: Yeah. Ah. And I was talking about the exponentiality of helping individuals and it's so interesting beyond the fatherless problem, uh, that exists when we take someone that you know, loses hope, uh, and it's the wisdom and the hope that these mentors provide that shorten the distance of resistance and change these kids lives. Um, so for you, you know, we take someone that's going to maybe be destructive and now they become very productive because a lot of, believe it or not, the skills and knowledge and desire that it takes to survive, uh, can be utilized for exponential productivity, accessibility and gratitude. And that's why you see a lot of people that survive, for example recovery are super successful just because of the survival skills. And you know, growing up myself without a, growing up with a single mom and six kids In a two bedroom apartment. You know, I joke around with my kids. I'm like, I'm so sorry that I'm not able to provide you what my mom provided me. Being poor. Right. Uh, and so the fleet celebrities, entertainers that are in our community to realize the impact. But I want to bring up one other thing you mentioned. When you leave, I try to teach people that when we are able and capable of helping others, we're closest to God. And what's the opportunity that you're providing? True fulfillment, a feeling of our higher selves. And so even if you have this athlete that is blessed to play the sport he loves or she loves in front of 60, uh, thousand people in person and maybe even a billion people on tv, it is nothing compared to being able and capable of helping someone else. And you're providing that opportunity. What's the commitment? If I'm a mentor, what's the commitment I need to make in order to help these kids?

Speaker D: Great question. Um, well, we do weekly mentoring. So if it's a everyday citizen and you're in one of our locations, uh, we want you to come at least once a month or twice a month. And the reason why is because this generation, especially our generation, you know, y', all, David, I'll say your generation, not that we're too far off, but is way more committed. We're way more committed than people that are my age. And, you know, we can't tell you what we're going to be doing until Friday because we just don't know. We want to weigh all our options kind of thing. And so I really, as a, uh, leader of leaders, we want to encourage consistency. These kids have never literally had anybody be consistent or show back up. So when you show back up over and over again, the kids freak out, their walls come down and m, their hearts melt. Um, so we say bi weekly or at least once a month. And then what I do want to say, you know, one of my favorite things, uh, about my job is bridging the gap between those who are seen and those who are unseen. And those kids are unseen. Nobody sees them, but everybody sees my friends who play pro sports. And when you can bring somebody, you know, into a facility. Just, uh, the other day we had the University of Alabama, um, running backs come in, and we've had the linebackers come in and other teams, University of Florida, and then we've had NFL players. And when we can bring someone in like that and it changes their perspective, it's like going on a missions trip right down the Street. You don't have to go out of this country to realize there's a need for hope. And then it humbles you. You know, you walk out on that field a different person because you realize, like, man, I'm complaining a lot. I have a lot to be depressed about. You know, a lot of our athletes, we know that they struggle with mental illness and that kind of thing, but you and I both know, and the most beautiful part is when you get your eyes off of yourself and onto someone else, it literally changes and heals you from the inside out. We've had so many people cancel their fire their counselor. I mean, I want to write a book. Like, you'll get to fire your counselor. Like, not that I don't love a counselor. You know what I mean? But at some point, you get to not wallow in your sadness. And when you see what these kids have gone through and how their hearts are, and some of these kids are absolutely insanely brilliant, you're list sitting there going, like, how the heck did you end up in jail? But, um, when you can get your eyes off your yourself and onto others, um, it'll change your whole life.

Speaker B: So definitely changing people's lives. Remember, the more you give, the more you're given. The more you're given, the more you receive. And the more you receive, the more you can ask for, which allows you to give more than more. That's what our friend Haley Hunt has been doing. Please reach out to Haley. Join us. We need more people volunteering. Go to Verb Kind. Uh, the verb kind dot com. Look forward to helping recruit people for you as well. We definitely need to get together when we're in Florida. Haley, thanks for joining us.

Speaker D: Thank you, sir. I just dropped our Instagram, so if you guys want to go to the Verb kind, it's come to jail with me. Thanks, David. Appreciate you.

Speaker B: Come to jail with me. I love it. She's amazing. Giving people an opportunity to live at their highest self, able and capable of helping others. That's what we're trying to do here on Talk About Tuesday. Extraordinary friends, helping everybody as well. And of course, Haley as well. Lou Weisbach is both of our mentors. So our third wonderful women. Um. Uh, that's weird. Um, Melissa Bamberg is in the house. And, uh, we will close strong with Melissa. Let me find her real quick. Melissa and her. It's Nodpod, I believe. Nodpod official. All right, we'll get Melissa on here. Um, all right, we're gonna talk about the brand, the products, and what it took to get here. There she is.

Speaker F: Hi.

Speaker B: Hi. How are you doing?

Speaker F: Good. How's it going?

Speaker B: Amazing would be an understatement. Uh, let's get a little bit into a NOD pod. Let's talk about the company where you're at today.

Speaker F: Okay. Well, we are a, we've been in business for 11 years. Uh, we are a sleep wellness brand. Uh, we created, uh, the category really retail Deep Touch Pressure. I mean, before, no one was talking about weighted blankets, weighted anything. And yeah, I just, uh, just a girl that reached for the sleeve of her sweatshirt one night and threw it over my eyes and thought, that's a pretty good idea. And here we are 11 years later and helping people get like, really, uh, back to sleep. And people that haven't. Our reviews are remarkable. They always just kind of move me. It hits every time with people.

Speaker B: My number one non negotiable is sleep. I don't know how much you know about what I teach and preach. Uh, but sleep is everything to me. Number one habit. I want to be in the hall of fame to sleep. I've had a sleep coach for 20 years. Um, and a lot of people don't know, um, how powerful sleep is, that it allows you to recover. Number one, which, working in sports for 35 years, when you recover better, you perform better. And then two, the one that most people don't really, uh, understand is awareness that when we sleep properly, we access information from the divine. We have a higher level. Intelligence, inspiration, intuition, uh, energy. Those are pretty valuable things in awake, uh, lives. And so utilizing. How does it impact our sleep? What is it that it does that allows us to get more deep sleep or REM sleep?

Speaker F: The, it's, the science is called deep touch pressure stimulation. And our body essentially just has two responses to touch. It's called light touch or deep touch. So imagine like someone tickling the back of your neck and you just sort of like jump or leap. It's like alarming to your body. It's kind of that fight or flight. Whereas any gentle, constant pressure, like you can just use your hands and just put it against your body and you'll feel it within seconds. I mean, it's, it's remarkable. And actually when I was looking to fill my product, like I needed something to weight it, um, I, that's when I came across the, uh, science of Winnie. The blankets, they were around. It was just used clinically. So I'm. This is back in 2012 when I'm researching what kind of beads to put in my mass, which are filled with These like Beanie Baby pellets, the polyethylene, they're in children's plush toys. My kids at the time, they're now in college, had tons of them. And um, I said, oh, this makes a great film material. And then I started digging deeper on the beads and I found them in a weighted blanket. This is in 2012. I'm like, what the hell's a weighted blanket? That's weird. Like, I don't get that. That's so strange. Why would anyone want to put weight on their body? And then I'm like digging. I'm going down this like, rabbit hole of um, the science of just essentially, quite simply how our body responds to genital constant pressure. It's, it's free. Like, you don't have to buy a knock Potter or weight anything. You can just find your, you know, a hug, uh, your dog on your chest. Like just put, find something that just, you could put against your body. If you just feel a little stressed, you're anxious or, you know, um, it's remarkable science and it's incredible. And I, um, yeah, when I discovered the science behind it, it very quickly turned from just a kind of a long strap free Velcro, free shark tank idea to like a wellness game changing. Like, oh my gosh, the whole world has to know about the signs of deep touch pressure. It just, it just flipped the script entirely. And then, uh, two years after I launched nodpod, the gravity blanket launched on Kickstarter, and all these other sleep weighted wellness brands started popping up and hey, rising tides lifts all ships and here we are. And yeah, it's, it's um, wonderful.

Speaker B: Well, you're a testament to the difference between a good idea and a God idea. And m, when we have this God idea, it is a calling, uh, to serve others with what we've learned. And I find that a lot of women entrepreneurs, they're much better at taking an idea and making it a God idea and becoming that 10 year overnight success like you have for you. What was your faith in, uh, to build this company to where it's at today. Because it is a long, arduous process, has continual struggle, setbacks and failures. But it seems to me the person that you are, this God idea wasn't gonna ever allow you to quit.

Speaker F: Oh yeah, no. When I got my utility patent, I thought, well, which you get for, uh, 20 years. I thought, I have the next 20 years to like, absolutely, like, no matter how many no's, no matter how many people think it's stupid or they don't get it or they don't understand, you know, it only you just. It's. It did not make any. I was absolutely determined, like, obsessed. And you have to be, like, totally obsessed and. And, uh, yeah, just resilient, optimistic. Like all these things that, uh.

Speaker B: But.

Speaker F: But it was a. I knew how special of an idea, what a important message it was to deliver. It was. I think if it was, I don't know, any other idea or product, I. I just felt too passionate about how simple the science was and how it was transforming the lives of people in my life. I. My mom's friend took Ambien her whole life and then stopped. And there was another woman who said, I can't sleep. I lost my. My daughter. And, I mean, I can't even imagine. I have three children. Like, the law that loss. So. Thank you. Not pot. I'm sleeping again. Like, those kind of inspiring messages keep just. There's no stopping me. Like, none whatsoever. So what's that?

Speaker B: Good. Good sleep is absolutely the most needed thing, uh, that can change our entire country's perspective. And, you know, it drives me nuts that most people go to bed at night and wake up more tired than when they went to sleep. It doesn't make any sense to me.

Speaker A: Yeah.

Speaker B: If you're having trouble sleeping, if you need alternative methods or modalities to make sure, uh, especially, uh, in the form of some pill, uh, why don't you try not pot. Not pot.com has been doing it for over a decade. Uh, building a brand, building a business. It's a movement to provide you better recovery and better access to all the infinite that we have been blessed with. And it takes great entrepreneurs like our friend Melissa Bamberg. Go, uh, to nodpod.com. we'd love to have you on other shows of ours. And we look forward, uh, to seeing you. We're down here. We do a ton of cool, different wellness things. Sofi Stadium, Tim Story, Jay Abraham, tons of doctors. So we will be inviting, not obligating you to multiple California events, and we want to congratulate you. Thanks for joining us on Talk About Tuesday.

Speaker F: Yeah. Awesome. Thank you. Drive safe.

Speaker B: Thank you. I got a good driver. Thank you. Ok. Sleep well, everyone.

Speaker A: All right.

Speaker B: It is definitely wisdom and faith that shorts the distance of resistance. And brilliant women entrepreneurs today are illustrating how to make a lot of money for the sake of others and having fun once again. You can join us. We're on our way to Los Angeles. Come and meet us today for a meetup. We will be then in Japan. Come and meet us there. Meetups holding courts, interviews and speeches and family vacation. Then we'll be coming home and we will be with Nick Saban and Matt Ebert in Louisville, Kentucky. We'll be in Chicago. We'll be in Kalamazoo, Michigan. We will be at the Wynn in the lobby at the, uh, Sirius XM studios that we have come and join us for season 11 of Office Hours. Check out Office Hours and the Playbook, uh, on podcast one as we're launching there. And then back to Tim Story and Jay Abraham and many others will be at Fanatics Fest. We will be at the FC Miami UK mastermind. Davidmeltzer.com David means beloved is my first initial Meltzer means servant. Let me be your beloved servant. Davidmeltzer.com or text me to be invited. Not obligated, but invited and informed to over 200 different cities and events. Area code 9492-9829-0594-9298-2905. Remember, most importantly, it's talk about Tuesday. Be more interested, uh, than interesting. Be kind to your future self and do good deeds.

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