The B2B Podcast Index
Index
All categories
MarketingSalesSaaSFinanceHROpsLeadershipCustomer SuccessAI & DataProductStartups & FoundersRevOpsEngineering & DevTools
MethodologySubmit
Best of:MarketingSalesSaaSFinanceHROpsLeadershipCustomer SuccessAI & DataProductStartups & FoundersRevOpsEngineering & DevTools
An independent project byFame
SearchBest episodesGuestsInsightsMethodologySubmit a podcast
Index/Customer Success/Now Brands Talk
Now Brands Talk artwork

The Crossover Between Brand and Customer Experience

Now Brands Talk · 2022-10-11 · 24 min

0:00--:--

Episode notes

The term “customer experience” has become synonymous with “customer support” and this misconception is at the root of most modern CX problems. In today’s episode, Colin Chow, Global Managing Partner at TwentyFirstCenturyBrand, joins us to pick apart the “customer experience” so that companies can understand what they need to do to transcend siloes, align brand and CX, and start delivering the kind of VIP experiences that keep customers coming back for more. Join us as we discuss: Opportunities to represent the brand Creating cross functional leadership teams Misconceptions about customer experience and brand interactions

More from Now Brands Talk

All episodes →
  • Season 1 Finale: 3 Themes We Learned from 26 Episodes50 / 100
  • The Relationship Between Sales and Customer Success
  • 3 Main Takeaways About the Next Chapter of CX
  • Designing the Customer Experience of the Future
  • Bridging the Language Gap with Industry Specific Offerings
Explore the best B2B Customer Success podcasts →
All Now Brands Talk episodes →