
Now Brands Talk · 2022-08-30 · 27 min
To create a real connection with customers it’s important that you speak their language. In this episode, Kathie Johnson , Chief Marketing Officer at Talkdesk and Winner of the 2022 Women In CX Technology award, joins us to share how she is bridging the language gap with industry-specific offerings that ensures a better experience for everyone. We also feature a question from one of our listeners who sent in a question to podcast@ada.support Join us as we discuss: Understanding the three phases to verticalization Getting out of your brand’s echo-chamber The role of an agent in an organization