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#612Not Nice. Clever.62.8 / 100Get badge
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Not Nice. Clever.

Hosted by Kat Torre and Candice Carcioppolo: Personal Branding & Business Growth Experts

Listed under Business › Marketing, Business › Entrepreneurship, Education › Self-Improvement

Looking for an entrepreneur podcast for that goes deeper than surface-level tips? Join the #CleverCrew for brand growth strategies that generate real business growth every week! Not Nice. Clever.

283 episodes · publishes weekly · latest 2026-01-06 · ~40 min/episode

Rank

#612

Substance

62.8

/ 100

Breakdown

Scored 2026-08
Updated monthly

Marketing rank

#89 of 134

Best B2B Marketing Podcasts →

Across the index

#612 of 1086

Substance

Top 56%

outscores 44% of the index

Why it scores where it does

Not Nice. Clever. ranks #612 on The B2B Podcast Index with a substance score of 62.8 out of 100, scored across 5 recent episodes. It scores highest on guest caliber and insight density. Goldie Chan is legitimately accomplished - she built a personal brand to 800+ daily LinkedIn videos, gained mainstream press coverage (Forbes), wrote a published book, and has consulted for major brands. However, she is primarily a personal branding/content creator expert, not a B2B operator building products, teams, or revenue-generating businesses at scale. Her expertise is in social media and personal visibility, which is narrower than core B2B business operations (GTM, unit economics, hiring, fundraising). Strong guest for her specific domain, but limited cross-domain applicability.

The five-dimension breakdown

Averaged across 5 recently scored episodes, with cited evidence.

Insight Density

12.8 / 20

The episode offers some genuinely useful frameworks (evergreen content bank, reply bank, the distinction between reputation and personal branding, self-sourcing vs. crowdsourcing confidence) but much of the runtime is spent on personal narrative and life details (cancer journey, green hair origin, introvert hangovers) that, while relatable, don't advance actionable business insights. The practical advice is often restated and softened with conversational padding rather than densely packed with novel thinking.

“personal branding is the story that you tell when you are in the room versus reputation is the story that people say about you when you're not in the room”

“small, repetitive actions is such a good way to get over perfectionism because you're not thinking, I need this entire thing to be perfect. You're like, I'm gonna have this teeny, tiny step be perfect.”

Originality

12.2 / 20

While some frameworks feel fresh (evergreen content bank, reply bank templates), the core messaging around perfectionism, building through consistency, and trusting your gut is well-trodden B2B and personal development territory. The episode draws heavily on existing concepts (Tiny Habits by BJ Fogg, The Good Enough Job) without significant reinterpretation. The cancer survival narrative adds personal originality but isn't translatable to actionable business strategy for most listeners.

“I started by thinking I'm going to take one month off work, and in that one month I'm going to do like two videos”

“when something becomes a have to in your life, it of course becomes really frustrating and less fun”

Guest Caliber

13.8 / 20

Goldie Chan is legitimately accomplished - she built a personal brand to 800+ daily LinkedIn videos, gained mainstream press coverage (Forbes), wrote a published book, and has consulted for major brands. However, she is primarily a personal branding/content creator expert, not a B2B operator building products, teams, or revenue-generating businesses at scale. Her expertise is in social media and personal visibility, which is narrower than core B2B business operations (GTM, unit economics, hiring, fundraising). Strong guest for her specific domain, but limited cross-domain applicability.

“I ended up doing over 800 daily consecutive videos from 2017 to 2019”

“I was featured in a couple of internal keynotes on like, here are some interesting things happening with LinkedIn video”

Specificity & Evidence

12.0 / 20

The episode includes specific numbers (800 videos over ~2 years, 2017-2019 timeline, checks in every couple of days, 2-minute silence exercise) and named books (Tiny Habits, The Good Enough Job, Tiny Experiments). However, many claims lack supporting evidence: no metrics on results from the evergreen content bank strategy, no data on engagement or conversion from her LinkedIn video work, no specific examples of client outcomes, and vague references to 'major brands' without naming them. Personal anecdotes are detailed but lack quantified business impact.

“over 800 daily consecutive videos from 2017 to 2019 ish”

“I will sit down and I will try to add to my delightful content bank... one or two hours a month”

Conversational Craft

12.0 / 20

The hosts ask good opening questions and show genuine curiosity (energy management, perfectionism tips, the green hair story). However, the conversation rarely pushes back or stress-tests claims. When Goldie mentions losing followers or being told her LinkedIn video idea was stupid, the hosts commiserate rather than probe deeper. There are few follow-up questions that challenge her frameworks or ask for failure modes. The discussion of crowdsourcing confidence is somewhat circular, and the hosts don't ask hard questions about sustainability or ROI of her strategies.

“When did you discover that for yourself, Goldie?”

“Can you give an example of like a tiny step that you're taking right now?”

Standout episodes

  • Quietly Iconic: The Personal Brand Strategy Behind the “Oprah of LinkedIn”

    2025-12-04

    83
  • The Pressure To Stay "On Brand" | Rebranding Your Personal Brand With Auric Blackwood

    2025-12-11

    77
  • Why Productive People Aren't As Busy As You Think | 2026 Business Growth Advice

    2026-01-06

    59

Rank over time

3 periods tracked.

Episodes

9 scored on substance · 60 tracked in total.

  • Why Productive People Aren't As Busy As You Think | 2026 Business Growth Advice

    2026-01-06 · 53 min

    59 / 100
  • 5 Conversations Every Introverted Entrepreneur Needs To Hear For 2026

    2025-12-29 · 37 min

    49 / 100
  • Mastering Your First Impression With Celeste Moore

    2025-12-19 · 51 min

    46 / 100
  • The Pressure To Stay "On Brand" | Rebranding Your Personal Brand With Auric Blackwood

    2025-12-11 · 37 min

    77 / 100
  • Quietly Iconic: The Personal Brand Strategy Behind the “Oprah of LinkedIn”

    2025-12-04 · 53 min

    83 / 100
  • The ‘Cringe’ Era That Builds A Powerful Personal Brand: Taya DiCarlo on Failing Forward

    2025-11-20 · 1h 2m

    75 / 100
  • From Fried to Focused: Burnout fixes for personal & business growth

    2025-11-13 · 23 min

    66 / 100
  • Making Time For Your Next Chapter | Business Growth Strategies With Mitch Matthews

    2025-11-06 · 45 min

    75 / 100
  • Stop Sounding Like ChatGPT: AI Strategies For Creating Content That Sounds Like YOU!

    2025-10-30 · 27 min

    70 / 100

Frequently asked

What is Not Nice. Clever.'s substance score?
Not Nice. Clever. scores 62.8 out of 100 for substance and ranks #612 on The B2B Podcast Index. That puts it ahead of 44% of the B2B podcasts we rank and #89 of 134 in Marketing. The score reflects insight density, originality, guest caliber, specificity and conversational craft across recent episodes - not downloads.
Is Not Nice. Clever. worth listening to?
Not Nice. Clever. is ranked on The B2B Podcast Index with a substance score of 62.8/100. See the five-dimension breakdown above to judge whether it fits what you're after.
Who hosts Not Nice. Clever.?
Not Nice. Clever. is hosted by Kat Torre and Candice Carcioppolo: Personal Branding & Business Growth Experts.
How often does Not Nice. Clever. publish?
Not Nice. Clever. publishes weekly, has 283 episodes, released its most recent episode on 2026-01-06.
Which Not Nice. Clever. episode should I start with?
Our highest-scoring recent episode is "Quietly Iconic: The Personal Brand Strategy Behind the “Oprah of LinkedIn”" (83/100) - a good place to start.

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Frequently discusses

Companies, products and tools that come up most across this show's episodes.

Instagram · 4Not Nice. Clever. · 3Not Nice Clever · 2Amplify · 2Google · 2Sell It · 2Forbes · 2LinkedIn · 2Amy TVVayner SpeakersFour Hour Work WeekBig Ass CalendarForward EventOwning ManhattanTLCWhat Not To WearThe Devil Wears PradaTikTok

Guests who've appeared

Mitch Matthews · 2Amy LandinoAnn Laura LakoNeil DingaWhitney LindaCeleste MooreAuric BlackwoodGoldie ChanTaya DiCarloCandace (co-host)Matt LionettiSharran Srivatsaa

Topics this show covers

The themes that come up most across this show's episodes.

Personal branding · 6introverted entrepreneur · 4Personal brand · 3Personal branding for introverts · 2Imposter syndrome · 2Real estate personal branding · 2Burnout · 2business growth · 2YouTubetime managementTim FerrissAmy TVThe Four Hour Work WeekBig Ass CalendarJesse ItzlerProductivity practicesCEO mindsetEmotional time auditing

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