Nodes of Design · 2025-08-28 · 1h 5m
In this episode of Nodes of Design, we explore the powerful world of Audio Branding with Dexter Garcia, audio branding strategist, UX sound designer, music producer, and co-founder of Audio UX. Based in New York, Dexter has been instrumental in crafting holistic sonic identity systems for global brands across various industries, including international banks, electric vehicles, AI voice assistants, and smart home appliances. Tune in as Dexter takes us behind the scenes of how sound becomes design. We discuss the psychology of audio, building consistent sonic identities, and how brands can harness the emotional power of sound to create meaningful and memorable connections. If you’ve ever wondered how design is heard, not just seen this episode is for you. Follow Dexter on LinkedIn and visit to hear more. Nodes of Wisdom : Lessons from 100 Creative Visionaries bit.ly/Nodesofwisdombook Thank you for listening to this episode of Nodes of Design. We hope you enjoy the Nodes of Design Podcast on your favorite podcast platforms- Apple Podcast, Spotify, Google Podcasts, Amazon Music, and many more.
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