No BS Sales School · 2026-03-17 · 6 min
"Some will, some won't, so what?" If that makes you uncomfortable, you’re probably taking your sales calls too personally. Most salespeople are terrified of the word "no" because they mistake a business decision for a personal rejection. They treat a lost deal like a lost friendship, and it ends up paralyzing their pipeline for weeks. In this episode, I’m sharing the exact mindset shift I had to make after a sales disaster left me unable to pick up the phone for two months. We’re diving into why your identity has nothing to do with your sales results and how to protect your confidence from the "no." I’ll show you how to stop "winging it" and start following a process that takes the emotion out of the equation. If you want to stop being a victim of your own feelings and start behaving like a professional, this is for you.
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