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#5770No BS Sales School39.0 / 100Get badge
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No BS Sales School

Hosted by Walker McKay

★5.0on Apple Podcasts · 50 recent reviews

You don’t need to sell more to make more money. You need to Sell Less and Close More. This podcast is built for founders, sales leaders, and B2B sales reps who want disciplined pipelines, reliable forecasts, and real revenue. Each episode breaks down the strategies in the No BS Sales System. No gimmicks.

365 episodes · publishes weekly · latest 2026-05-26 · ~9 min/episode

Rank

#5770

Substance

39.0

/ 100

Breakdown

Scored 2026-07
Updated monthly

Sales rank

#260 of 279

Best B2B Sales Podcasts →

Across the index

#5770 of 6203

Substance

Top 93%

outscores 7% of the index

Why it scores where it does

No BS Sales School ranks #5770 on The B2B Podcast Index with a substance score of 39.0 out of 100, scored across 1 recent episode. It scores highest on insight density and originality. The episode distills to two pieces of advice - call don't email, and don't say 'but' after apologizing - both of which are common-sense, widely-circulated sales wisdom. A significant portion of the runtime is consumed by a personal anecdote about a LinkedIn connection, leaving very little room for novel, actionable insight.

The five-dimension breakdown

Averaged across 1 recently scored episode, with cited evidence.

Insight Density

9.0 / 20

The episode distills to two pieces of advice - call don't email, and don't say 'but' after apologizing - both of which are common-sense, widely-circulated sales wisdom. A significant portion of the runtime is consumed by a personal anecdote about a LinkedIn connection, leaving very little room for novel, actionable insight.

“Nobody gives a shit. Nobody cares. As soon as you start making excuses, people lose respect very quickly.”

“I want you to never to make excuses after you say I sorry I want you to never justify defend or explain”

Originality

8.0 / 20

The core framework (own your mistakes, don't qualify apologies with 'but', phone over email) is standard sales and customer-service advice recycled from countless books and trainings. The opening quote is explicitly borrowed from another author, and no contrarian or first-principles thinking appears.

“One of my favorite authors, Steve Sims, says, nobody drowns from falling in the water. You drown from failing to get out.”

“If somebody leaves a baby on your doorstep, that may not be your fault, But it's your responsibility to take that baby and get it somewhere to safety.”

Guest Caliber

7.0 / 20

This is a solo host monologue with no guest; the host is a sales trainer sharing a personal anecdote. There is no practitioner, operator, or domain expert to evaluate, and the host's own credentials or scale of experience are not demonstrated in the transcript.

“Walker McKay with No BS Sales.”

“So I posted my first podcast. I did my first podcast in my new series a couple of weeks ago”

Specificity & Evidence

8.0 / 20

The only concrete evidence offered is a single personal anecdote about one named contact (Lindsay McMillian-Steeman) and a brief reference to a LinkedIn video editor. There are no metrics, company names, dollar figures, or research cited anywhere in the episode.

“I get a note from my friend Lindsay McMillian who has been my friend, my business associate, my healthy business partner, healthy business connection for a long time, 15 years.”

“I talked about a young lady on LinkedIn who had reached out to me who was a video editor on YouTube.”

Conversational Craft

7.0 / 20

The episode is a short solo monologue with no interviewing, follow-up questions, or challenge of any claim. The structure is rudimentary (one thing to do, one thing not to do), and the rhetorical device of anticipating objections ('But what if it wasn't me that screwed up?') is executed at a surface level with no real depth.

“So I'm going to share with you one thing that you must do when you screw up and one thing that you must never do when you screw up”

“Now, here's what some of you are thinking. But what if it wasn't me that screwed up? What if it was my vendor?”

Standout episodes

  • Stop Saying “I’m Sorry, But…”

    2026-05-26

    39

Rank over time

First period on the Index - history builds from here.

Episodes

1 scored on substance · 60 tracked in total.

  • Stop Saying “I’m Sorry, But…”

    2026-05-26 · 5 min

    39 / 100

What listeners say on Apple Podcasts

★★★★★
Amazing Sales Podcast
I’ve read a lot of books on sales but Walkers podcast blows them away. Podcast is super engaging with tons of good tips. Can’t recommend it enough for anyone in sales.

- jeffreymiller81

★★★★★
Gorden Fleming
I’ve known Walker for 15 years, since we was my sales coach at Strategic Partner. I listen to this podcast daily. I essentially want his message to be “the water I swim in.” His reminder to be skeptically interested in the sales process has been a game changer for me. If you are in sales or are an entrepreneur of any kind, I cannot recommend enough. Thank you Walker!

- Gorden Fleming

Frequently asked

What is No BS Sales School's substance score?
No BS Sales School scores 39.0 out of 100 for substance and ranks #5770 on The B2B Podcast Index. That puts it ahead of 7% of the B2B podcasts we rank and #260 of 279 in Sales. The score reflects insight density, originality, guest caliber, specificity and conversational craft across recent episodes - not downloads.
Is No BS Sales School worth listening to?
No BS Sales School is ranked on The B2B Podcast Index with a substance score of 39.0/100. See the five-dimension breakdown above to judge whether it fits what you're after.
Who hosts No BS Sales School?
No BS Sales School is hosted by Walker McKay.
How often does No BS Sales School publish?
No BS Sales School publishes weekly, has 365 episodes, released its most recent episode on 2026-05-26.
Which No BS Sales School episode should I start with?
Our highest-scoring recent episode is "Stop Saying “I’m Sorry, But…”" (39/100) - a good place to start.

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Guests who've appeared

Lindsay McMillian-Steeman

Topics this show covers

The themes that come up most across this show's episodes.

LinkedIn strategy and networkingTrust repair in professional relationshipsPhone vs. email communication for apologiesTaking responsibility as a representative of your companyThe danger of making excuses with 'but' after apologiesLindsay McMillian-Steeman (LinkedIn expert)Damage control and customer retentionNo BS Sales approach to conflict resolution

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