
Hosted by Walker McKay
You don’t need to sell more to make more money. You need to Sell Less and Close More. This podcast is built for founders, sales leaders, and B2B sales reps who want disciplined pipelines, reliable forecasts, and real revenue. Each episode breaks down the strategies in the No BS Sales System. No gimmicks.
365 episodes · publishes weekly · latest 2026-05-26 · ~9 min/episode
Rank
#5688
Substance
39.0
/ 100
Breakdown
Scored 2026-07
Updated monthly
Across the index
#5688 of 6186
Substance
Top 92%
outscores 8% of the index
No BS Sales School ranks #5688 on The B2B Podcast Index with a substance score of 39.0 out of 100, scored across 1 recent episode. It scores highest on insight density and originality. The episode distills to two pieces of advice - call don't email, and don't say 'but' after apologizing - both of which are common-sense, widely-circulated sales wisdom. A significant portion of the runtime is consumed by a personal anecdote about a LinkedIn connection, leaving very little room for novel, actionable insight.
Averaged across 1 recently scored episode, with cited evidence.
The episode distills to two pieces of advice - call don't email, and don't say 'but' after apologizing - both of which are common-sense, widely-circulated sales wisdom. A significant portion of the runtime is consumed by a personal anecdote about a LinkedIn connection, leaving very little room for novel, actionable insight.
“Nobody gives a shit. Nobody cares. As soon as you start making excuses, people lose respect very quickly.”
“I want you to never to make excuses after you say I sorry I want you to never justify defend or explain”
The core framework (own your mistakes, don't qualify apologies with 'but', phone over email) is standard sales and customer-service advice recycled from countless books and trainings. The opening quote is explicitly borrowed from another author, and no contrarian or first-principles thinking appears.
“One of my favorite authors, Steve Sims, says, nobody drowns from falling in the water. You drown from failing to get out.”
“If somebody leaves a baby on your doorstep, that may not be your fault, But it's your responsibility to take that baby and get it somewhere to safety.”
This is a solo host monologue with no guest; the host is a sales trainer sharing a personal anecdote. There is no practitioner, operator, or domain expert to evaluate, and the host's own credentials or scale of experience are not demonstrated in the transcript.
“Walker McKay with No BS Sales.”
“So I posted my first podcast. I did my first podcast in my new series a couple of weeks ago”
The only concrete evidence offered is a single personal anecdote about one named contact (Lindsay McMillian-Steeman) and a brief reference to a LinkedIn video editor. There are no metrics, company names, dollar figures, or research cited anywhere in the episode.
“I get a note from my friend Lindsay McMillian who has been my friend, my business associate, my healthy business partner, healthy business connection for a long time, 15 years.”
“I talked about a young lady on LinkedIn who had reached out to me who was a video editor on YouTube.”
The episode is a short solo monologue with no interviewing, follow-up questions, or challenge of any claim. The structure is rudimentary (one thing to do, one thing not to do), and the rhetorical device of anticipating objections ('But what if it wasn't me that screwed up?') is executed at a surface level with no real depth.
“So I'm going to share with you one thing that you must do when you screw up and one thing that you must never do when you screw up”
“Now, here's what some of you are thinking. But what if it wasn't me that screwed up? What if it was my vendor?”
2026-05-26
First period on the Index - history builds from here.
1 scored on substance · 60 tracked in total.
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