Next Gen Builders · 2025-04-15 · 39 min
Today on Next Gen Builders , Francois speaks with Edik Mitelman, SVP & General Manager of AppsFlyer Privacy Cloud, the trusted open platform for ecosystem collaboration and innovation with a clear mission: Enhancing end-users experience, while preserving their privacy. Their conversation covers the challenges and strategies for building a startup within a larger organization, and why you would even do it in the first place. Edik highlights how a smaller, resource-limited team can align themselves much closer with their users, ensuring each line of code they produce serves a clear purpose. Francois & Edik also touch on the role Product Managers should be serving within organizations and how they compare and contrast across various company sizes. One glaring similarity in Edik’s mind? The importance of maintaining a beginner’s mindset. In his words “ experience is important…but we as product managers must assume that we don't know and we need to test our hypotheses.” Finally, Edik shares his thoughts around risk and failure. He stresses that more organizations should be comfortable with potential failure in order to foster an environment full of experimentation.
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