Next Gen Builders · 2025-07-29 · 44 min
How do you cut through the AI noise, build trust in uncertain markets, and lead your marketing organization through constant reinvention? Diego Lomanto, CMO at WRITER, shares his blueprint for enterprise storytelling, customer-centered go-to-market, and scaling AI with impact. Host Francois Ajenstat opens up the conversation by asking how Diego’s unique journey has led him to where he is today. Making the jump from automation to AI, Diego shares how his time at UiPath shaped his approach to building with speed and rigor. You’ll hear how WRITER’s marketing team stays agile in a fast-evolving category, why human-led engagement still wins in an AI-first world, and how to empower customers to evangelize change from within. Diego also shares lessons on hiring for adaptability, partnering deeply with your product teams, and making storytelling a competitive advantage. Whether you’re leading go-to-market for a scaling SaaS company or navigating the enterprise AI wave, this episode delivers practical strategies for marketing leadership in motion. - Guest Bio Diego Lomanto is a B2B product and marketing expert with 20 years of experience in global enterprise software.
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