Influencing Natural Products Regulations with Debra Short

Episode notes

On this episode of the Natural Products Marketer… Most natural products business owners feel confined by natural products regulations. Listen in as Debra Short conveys tactics you can use to influence regulations that affect you. Debra shares how organizations like SENPA move the regulatory needle and what independent owners can do to advocate for the industry. She talks about building relationships with lawmakers, other business owners, and your customer base to make the change you want to see. PLUS, you know natural products regulations have a history. In this episode, these ladies cover initiatives to train the next generation of natural products business owners and operators. So they understand why we have our current regulations and can blaze a great regulatory path to move us forward. Debra Short has over 30 years in the Retail sector of the natural products industry working in her family business in Oklahoma. In 2014, she became the Executive Director of SENPA. There she leads the association along with her staff to support the foundation of the association and provide venues for education, advocacy and sustainability for the membership they serve.

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