Multiplier Mindset® with Dan Sullivan · 2026-04-08 · 34 min
When life partners become business partners, tension can quickly intensify - or multiply everything that matters. With the right tools and mindsets, that partnership can become extraordinary. In this episode, Kerby Skurat and Cristina Edelstein share how Strategic Coach® has helped them build a thriving business and a strong marriage at the same time. Here’s some of what you’ll learn in this episode: How life partners Dan Sullivan and Babs Smith co-run Strategic Coach. What Strategic Coach has helped Cristina and Kerby achieve with their business. How Cristina and Kerby grew their real estate business into a $10‑million‑a‑year company. Cristina and Kerby’s core values. What led Kerby to the decision to shut down a $16-million company. Why both members of an entrepreneurial couple should attend Strategic Coach workshops. Show Notes: Many entrepreneurial couples end up with an almost adversarial business relationship that spills into their personal life. Unique Ability® gives each partner a clear lane, so “best with best” teamwork becomes possible instead of competitive. Entrepreneurism usually shows up early in life and quickly becomes a lifelong way of operating.
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