Beyond Tiers: Redefining SaaS Pricing with Gary Bailey of FinTech Strategic Advisors
Monetize: The Art Of Pricing · 2024-12-11 · 43 min
Episode notes
In this episode of Monetize: The Art of Pricing , host Abhishek Rajagopal interviews Gary Bailey , a pricing strategy expert with 30 years in banking and fintech. Gary is a Finance and Monetization Consultant at FinTech Strategic Advisors . Join them as they discuss the contrast between traditional pricing models and SaaS pricing and why SaaS companies should transition from traditional tier-based pricing to tailored and per-transaction pricing. Gary emphasizes the value of dynamic, customer-focused pricing, referencing pricing strategies at tech giants like Amazon and Meta. The discussion also delves into the evolving role of pricing managers and a five-step framework for effective monetization. Here are some key discussion topics: Introduction to Pricing in SaaS and AI Historical Pricing Approaches in Finance Value Capture Strategies of Tech Giants Challenges in SaaS Pricing Models The Role of Pricing Professionals B2B vs.