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Index/Leadership/Mind Yer Business
Mind Yer Business artwork

We Got It Like That

Mind Yer Business · 2026-05-26 · 16 min

0:00--:--

Key moments - from our scoring

Substance score

18 / 100

Five dimensions, 20 points each

Insight Density3 / 20
Originality2 / 20
Guest Caliber5 / 20
Specificity & Evidence4 / 20
Conversational Craft4 / 20

Inger Hiller and Gina Anguiano host this episode of Mind Yer Business, covering personal updates before diving into the Brickyard development project across the highway from Castle Rock's downtown - a mixed-use space featuring a boutique hotel, 100 condos, restaurants, breweries, and walking paths. They then celebrate the five-year anniversary of WOW (Women of the Workforce), their signature networking event designed to connect female entrepreneurs, job seekers, and stay-at-home mothers. The hosts discuss how the event has evolved from bringing food and drinks for 11 attendees to becoming so popular that venues now provide refreshments and locations book months in advance - they're already scheduling for January 2025. Key venues featured include Goldilinks, Dream Dinners, Union, and Mod Mountain Boutique. The discussion highlights real business connections made through WOW, including one partnership between an event space owner and a food provider who met at the event and started a business together. Both hosts reflect on how WOW has impacted their own enterprises: Gina's Run to Change Lives charity events and Inger's transition from managing broker to founding NextHome Aspire, her residential real estate brokerage.

Key takeaways

  • →WOW has grown from 11 attendees in year one to being so popular that venues book 3-4 months in advance and the event now draws attendees from Denver and Parker, not just Castle Rock.
  • →Boutique venues generate more engagement than restaurants because attendees can shop while networking, making the experience more valuable for both hosts and business owners.
  • →Attendees have formed business partnerships directly from WOW connections, such as an event space owner and food provider who combined their services after meeting at the event.
  • →The Brickyard development will include 100 condos for sale, a boutique hotel, new rec center, walking/biking paths to downtown, restaurants, breweries, and a central courtyard - addressing Castle Rock's lack of upscale accommodations.
  • →WOW is intentionally inclusive to all women regardless of employment status: business owners, job seekers, and stay-at-home mothers are all welcome because they represent potential customers and collaborators.

In this episode

  1. 1Personal Updates and Cinco de Mayo Celebration
  2. 2Brickyard Development Project Overview
  3. 3Women of the Workforce Initiative Launch and Branding
  4. 4Five Year Anniversary of WOW Events
  5. 5Venue Lessons and Event Evolution
  6. 6Business Partnerships and Connections Created
  7. 7Personal Business Growth and Changes Over Five Years

Mentioned

Inger HillerGina AnguianoFloor and DecorYolanda's Mexican Taco RestaurantWomen of the WorkforceGoldilinksUnionEmporiumFarm Girl FoodsNext Home AspireDream DinnersRun to Change Lives

Guests

Gina Anguiano

Topics in this episode

Women of the Workforce (WOW)NextHome AspireRun to Change LivesBrickyard developmentCastle Rock economic developmentDream DinnersGoldilinks boutiqueMod Mountain BoutiqueUnion venueFloor and Decor

Questions this episode answers

What is WOW and who is it for?

WOW stands for Women of the Workforce and is a networking event in Castle Rock for female business owners, job seekers, stay-at-home moms, and professional women. It's open to anyone in the vicinity, including attendees from Denver and Parker, and focuses on connecting women for business partnerships and customer relationships.

How has the WOW event grown over five years?

WOW started with 11 attendees where hosts brought all the food and drinks, and has grown so significantly that it now books venues 3-4 months in advance and venues provide the refreshments. The event is so popular that Inger told a Craft CoWorking inquiry in early April that the next available date was January.

What happened at the Farm Girl Foods WOW event?

About 60 women showed up to the Farm Girl Foods event, which was a surprise because the shop wasn't large enough to accommodate that many people. The owners ran out of food and guests overflowed onto the patio.

Has WOW led to actual business partnerships?

Yes - one notable partnership formed between an event space owner and a food provider (Michelle) who met at a Dream Dinners WOW event, started talking, and decided to combine their services to do catering and event hosting together.

How has running WOW impacted Inger's real estate business?

Inger transitioned from a managing broker role to founding NextHome Aspire, a residential real estate company, and has used WOW for exposure, recruiting agents, and building partnerships with title companies, mortgage lenders, and other industry professionals she meets at events.

What our scoring noted

Our reviewer’s read on each dimension, with quotes from the episode.

Insight Density

3 / 20

This episode is almost entirely personal anecdotes and gossip about local Castle Rock events, restaurants, and businesses with virtually no actionable insights for B2B operators. The only marginally business-relevant content is a brief mention of WOW (Women of the Workforce) networking events and how one partnership was formed, but this receives minimal exploration and no substantive analysis of what made it work or how to replicate it.

So we ended up going to Yolanda's and picked up, uh, four 20 ounce margaritas to go.
I'm like, we'll see how it goes. We'll see how long it lasts.

Originality

2 / 20

The content is entirely derivative local chatter - talk of tile shopping, Cinco de Mayo celebrations, local real estate development, and event planning with no original frameworks, counterintuitive thinking, or fresh analysis. Even the networking event story is presented as a pleasant anecdote rather than a replicable or novel insight.

We went all out for all 11 people that showed up.
Fool me once, shame on you. Fool me twice, shame on me.

Guest Caliber

5 / 20

The guests are co-hosts of a local podcast discussing their own small networking events in Castle Rock. While they may be locally successful entrepreneurs, they have not demonstrated significant scale, and the conversation reads as two friends chatting rather than expert practitioners sharing hard-won wisdom. No external expert guest is present.

I'm Inger Hiller.
And I'm Gina Anguiano.

Specificity & Evidence

4 / 20

While the transcript contains many proper nouns (restaurant names, business names, local venues), almost no concrete data, metrics, timelines, or financial figures are provided. Claims like 'the women who come have always said they've made great connections' and 'they grew' lack any supporting evidence. The one concrete example - 60 women showed up to an event - is mentioned in passing without context or follow-up.

there was, like, 60 women that showed up to that.
we're getting our showers. Doing a lot in our house.

Conversational Craft

4 / 20

The hosts ask each other softball questions that rarely push for depth or challenge claims. When interesting details emerge (e.g., a business partnership formed at WOW), they move past quickly without exploring how it happened, what conditions enabled it, or lessons for replication. The conversation is warm and friendly but lacks intellectual rigor or follow-up probing.

Tell me about your week. What have you been doing?
What kind of connections do you think have you seen be created from the wow?

Conversation analysis

Computed from the transcript - who did the talking, and the words that came up most.

Share of words spoken

  • Speaker A72%
  • Speaker B28%

Most-used words

place15feel10shop9events9rock8boutique8five8back7didn7castle7remember7learned6changed6shout5love5first5

Episode notes

In episode four, Inger and Gina celebrate five years of WOW (Women of the Workforce), Castle Rock's women's networking event that started with 11 people and a bottle of wine they brought themselves. They walk through favorite venues, the ones that were too small and learned it the hard way, and the business partnership that was literally born at a WOW meetup. Inger shares what she learned at an EDC board meeting about the Brickyard development coming to Castle Rock. Gina talks Cinco de Mayo in the snow and an upcoming Glenwood Springs trip. Plus: why WOW has always been open to every woman, not just business owners, and what five more years might look like.

Full transcript

16 min

Transcribed and scored by The B2B Podcast Index.

Speaker A: Here we go. All right, well, thanks for being here, Gina.

Speaker B: Thank you for being here, Inger.

Speaker A: I'm Inger Hiller.

Speaker B: And I'm Gina Anguiano. And this is Mind your business.

Speaker A: Yeah, it is. Awesome. Um, well, thanks for being a part of this again and thanks everybody who's tuning in. So, uh, appreciate it. What? Tell me about your week. What have you been doing?

Speaker B: Uh, what do we do this week? Oh, we are getting our showers. Doing a lot in our house.

Speaker A: You said something about tile. A lot of tile happening.

Speaker B: Yeah.

Speaker A: Okay.

Speaker B: To go find tile for our showers.

Speaker A: Where do you go to get your tile?

Speaker B: Floor and decor.

Speaker A: Oh, yeah. Floor and decor. That's a good place.

Speaker B: Yeah. So we did that. We're doing, um, we. It was Cinco de Mayo. We got the biggest snow of the year, I think.

Speaker A: Yeah. What'd you do for that? Did you go out?

Speaker B: We did. We went out and it was snowing, but I'm like, it's Cinco de Mayo on Tuesday. I have to have tacos.

Speaker A: So you went out to Cinco de Mayo. So where did you go?

Speaker B: The place I'll never go back.

Speaker A: Oh, yes, okay. That's right. We learned about that place last week, uh, in the episode, um, place will never go back. So you went twice there last week. That's on you.

Speaker B: Yeah, right. I mean, it's like, fool me once, shame on you. Fool me twice, shame on me. I learned my lesson.

Speaker A: So I didn't want to go full on out since I knew the snow was hitting. And uh, uh, so we ended up going to. Well, I ended up going to Yolanda's and picked up, uh, four 20 ounce margaritas to go. I mean, the best thing happened in Covid, right, was that you could take to go cocktails. Uh, I mean, I don't, I don't know what else was great coming out of that, but that was a super great benefit for sure. And of course, the queso. A big bag of the chips and a quart of the queso.

Speaker B: I don't know what's in their queso, but it is delicious.

Speaker A: Seriously. I mean, I don't know what they do shout out to Yolanda's Mexican taco restaurant here in Castle Rock. That place is money. Well, I, uh, I did that and then on Thursday I went to my, um, EDC meeting. It's ah, an economic development council. Um, I'm part of the board there and I learned a lot about the Brickyard development, uh, that's happening across. Right, right across the highway here. And they are, they are right on track. That thing is going to be amazing. Wow. So, uh, they're going to have a boutique hotel. There's going to be 100 condos for sale. The new rec centers going in.

Speaker B: Where are we putting all these people?

Speaker A: I mean. Hey, my name's Paul, and this between y', all. I, uh. I didn't decide that this was happening,

Speaker B: But I love the new stuff, but, man, sometimes coming downtown is hard. Now. It's like you just can't.

Speaker A: Well, it's across the highway, and they're going to have plenty of dedicated parking. Different in a parking garage. Yeah.

Speaker B: That's good.

Speaker A: Yeah. There's going to be, um, also a walking path that goes from here to there. So you could walk directly or bike directly down to downtown. Um, it's going to be. It's going to be awesome. There's going to be restaurants, breweries, shops, A whole courtyard where people can gather.

Speaker B: That'll be fun.

Speaker A: And we needed a good hotel. Uh, we don't have any decent hotel. I wouldn't call anything we have above a motel. So, um, I don't know.

Speaker B: Yeah.

Speaker A: I'm a little embarrassed, you know, And I'm like, oh, come stay in Cass Rock. And, you know, you're at the Blank Inn.

Speaker B: Yeah.

Speaker A: So. But, uh, anyway, wow.

Speaker B: Speaking of wow.

Speaker A: Speaking of wow. Yeah.

Speaker B: What is wow?

Speaker A: Well, wow. Uh, wow. Thank you for asking that. Wow stands for women of the workforce.

Speaker B: Do you remember how we came up with that?

Speaker A: Uh, yes.

Speaker B: Do you remember what we called it first?

Speaker A: Well, you came up with the first one.

Speaker B: Yeah.

Speaker A: And it. And honestly, that's what most people end up mistaking us for anyway. Women of the workplace.

Speaker B: Yes.

Speaker A: And. Which is good. But force just. We're just a force to be reckoned with, you know?

Speaker B: I agree.

Speaker A: But the key thing, it had to be wow. Because of the wow.

Speaker B: Yeah.

Speaker A: Um, because it's just easy to say. And we wanted it to be, like, coined. Like, you go into the wow.

Speaker B: Yeah.

Speaker A: You know, just like you go to the Bob.

Speaker B: I think it's a great name.

Speaker A: M. So, you know. Yes.

Speaker B: And then we came up with colors. Like, we chose the colors strategically.

Speaker A: Yes. That was your decision.

Speaker B: I did, too. I like that. Yes. It's royal. It's, like, powerful.

Speaker A: Exactly. And we have a wow. Coming up on Tuesday. Where is that?

Speaker B: That is going to be at Goldilinks, which I only went for the first time with you, and I didn't even know what it was or. But it's a cute little boutique.

Speaker A: It is so cute. I mean, by the Time this comes out, it will be. Have. Have passed. So we can tell people how a

Speaker B: great place to get gifts. Sorry, I didn't mean to cut you off.

Speaker A: Yeah, yeah, no, if you're looking for

Speaker B: a gift or something, like, it's a good place to find.

Speaker A: It's like a hat. They have a hat bar. They have beads, they've got a gift shop. They've got permanent jewelry, which is what I need.

Speaker B: Don't they do tattoos as well?

Speaker A: Oh, I think they do do tattoos. They have like a little floral arrangement classes and things like that too. But I'm definitely getting some permanent jewelry. My, my. I always need a bracelet. And I never remember, but, um, I might too. But. So we've been doing it now for five years. This is the five year anniversary.

Speaker B: Year anniversary. I can't believe we. I mean, honestly, when we did it, I'm like, we'll see how it goes. We'll see how long it lasts. Do you remember how hard it was in the beginning when we.

Speaker A: Oh, my God, we went all out.

Speaker B: We went all out.

Speaker A: I mean, we went all out for all 11 people that showed up. Brought the wine, we brought the appetizers. We were like, yay. I mean, but that's how it starts.

Speaker B: But it grew. It grew. And, uh, we no longer have to provide food or drinks. They provide it for us. It works out great.

Speaker A: What are some of the favorite ones over the five years that we've had that you can think of?

Speaker B: Did I say names?

Speaker A: Yeah, yeah. For favorites. Let's do names.

Speaker B: I feel like. I feel like Union took really good care of us.

Speaker A: Yeah.

Speaker B: For our anniversary.

Speaker A: I love that we're doing the. Wow. Versary there this year too, right? Oh, Union just always knocks it out.

Speaker B: I didn't expect what they did. Like, they went all out, so.

Speaker A: Yeah, they did.

Speaker B: That's probably one of my favorites. And then I did like the Emporium. Honestly, I live, when I go. I just like to shop and you know, and they provided. They had a good spread of stuff too. Oh, yeah.

Speaker A: They did all the pink things. Everything was pink. Soda and pink. You know, it was a. It was cute. They did a nice job. And there's stuff to do too, you know.

Speaker B: Yeah. And of course, I always. Another place to go shop if you're in town. It's a must.

Speaker A: What is one that surprised you? Was there any that, like, were surprising to you? Uh, in one way or another?

Speaker B: Surprising?

Speaker A: Yeah.

Speaker B: Well, like I said, Union and M emporium just the way they did. But there were some that Were, like, not so favorite. You know, I feel like we just. We learn as we go, because we. It's like, okay, let's not ever do that again, or.

Speaker A: Yeah.

Speaker B: You know, and. And honestly, I feel like just it. Exposing, you know, some of the, um, places and companies and businesses is our goal. Right.

Speaker A: I mean, I was a little surprised when we did it at Farm Girl Foods over in the Meadows, and they're not even around anymore. But the reason I was surprised is. And let me tell you, the owner of Farm Girl Foods was surprised because there was, like, 60 women that showed up to that. And if you know that shop or if you knew it when it was around, it is not that big.

Speaker B: No.

Speaker A: So we ran out of food. Oh, yeah. And the place was packed to the gills, overflowing out onto the patio.

Speaker B: But it was, uh, a nice day. Thank God.

Speaker A: Oh, God, it was a nice day. Um, you know, I think I would say there's a couple places we went that were too tiny for what we were. We learned, like I said, we learned. We learned over the. What do you think about the difference between having one at a restaurant versus having one at. At, like, a boutique?

Speaker B: The difference is mostly because you're at a restaurant, you're getting, you know, mix and mingle. There's nothing to shop for. But at a boutique, I feel like, you know, gives them a chance to shop, gives me a chance to shop. And.

Speaker A: Yeah, I mean, I used to love going. Any of this. Boutique ones, I feel like, have been a pretty big hit because people shop. Uh, Nixon and Company. They don't. They don't have their boutique anymore. If you're listening, Kelly, please bring it back. We love the boutique. I know.

Speaker B: It's always my one stop when I Skin company.

Speaker A: Yeah. And then we had, uh, one at the Mod Mountain Boutique a couple times.

Speaker B: They're still there.

Speaker A: Yeah.

Speaker B: Yeah.

Speaker A: That was really lovely. People shop there. Um, you know, we always have a good time at, uh, dream Dinners. Shout out to dream Dinners. They've been with us since the, uh, job.

Speaker B: Yeah.

Speaker A: Yeah.

Speaker B: You know, do you remember the first one we had?

Speaker A: The very first one. Well, that place isn't even here anymore either. Uh, what was that place called? It was like a, um. You make things. And it was in Castle Pines. Yeah, it was a crafting place. Um, and then the second one was at Charlotte's Place, the Castle Rock Eyewear.

Speaker B: Okay.

Speaker A: Right. And you guys did that whole, uh, you know, put the sunglasses, and you did a whole. Tick tock. You made us all do that. And that was really fun. But, uh, those are some of the early ones.

Speaker B: Remember? Um, what is it called? Theater of Dreams.

Speaker A: Theater of dreams.

Speaker B: They're moving.

Speaker A: They're moving. Yeah. She said she wants us back to come. I mean, who doesn't want us back?

Speaker B: We're excited. I want to go back.

Speaker A: Yeah, exactly. I mean, people. We've come a long way from when we had to bring everything to people. Well, here, right here at Craft Co working, uh, the gentleman asked me like, can we have a wow at, uh, you know, at craft. He said this to me, uh, in early April. And I said, oh, sure, our next availability is January. Right. And he's like, oh, I didn't realize you got it like that.

Speaker B: And that's a perfect place for January.

Speaker A: Yeah, we got it like that. Yeah, it's perfect place for January, honestly. And he actually wants to have it in the whole lower lobby.

Speaker B: Yay.

Speaker A: Which would be really sweet.

Speaker B: Oh, that's gonna be great.

Speaker A: Right? Um, so I'm pretty excited about this year. We have a great lineup. Um, and you know, the women who come have always said that they've made great connections.

Speaker B: They're new. It's a lot of new.

Speaker A: There's always new people. There's always, uh, returning people. You know, Shout out to Christy Sager if you're listening. She always brings like three or four new people every single one. She really does. Yeah. So, um, what kind of connections do you think have you seen be created from the wow? Have you seen anything like.

Speaker B: Or you personally, I mean. Yes, because when do we do dream dinners? I can't remember. But anyway, one of the gals she's teaming up with.

Speaker A: This is such a good story.

Speaker B: Yes. Because one of the gals does, um, entertainment. What is it? Um, events. Yeah.

Speaker A: Event space.

Speaker B: And then Michelle provides the food so she has this big space and she can. They kind of combined and they're doing business together.

Speaker A: So literally at the wow, they met.

Speaker B: Mhm.

Speaker A: And they talked and they said, hey, you want to start a new business together? You want to. You provide the food and do this and then you do the events. I mean, what a partnership that literally was born and from going to the wow.

Speaker B: Yep.

Speaker A: But you know, we've always said that we're not so specific on who comes to the wow.

Speaker B: No.

Speaker A: Right. Uh, we're open arms.

Speaker B: Oh, I don't care.

Speaker A: Open doors, open arms. We, we say if you are a business owner or maybe you're looking for a job or you are a stay at home mom, that you could be a great customer to one of these people who are. Who have a business. Yeah. I mean, so literally, it's literally for every woman, uh, that lives in the vicinity. We don't even say you have to live in Castle Rock if you can get here.

Speaker B: I mean, they don't. They come from Denver sometimes. Parker.

Speaker A: I mean, I'm not going to Denver for. To create one, but they, uh, can come if they want. Exactly. We like to keep it in Castle Rock.

Speaker B: I agree.

Speaker A: Yeah.

Speaker B: I agree.

Speaker A: Yeah. We're Castle Rock friendly. Yeah. Gina, Speaking of which, since we've been starting the. Wow. Since it's been five years, how has your personal business been. Been changed?

Speaker B: And how's it changed? Um, I don't know. I mean, I feel like for us, we've been doing this. What we do for like 12 years now. And I feel like.

Speaker A: And what do you do again?

Speaker B: It's run to change lives. Put on events here in Castle Rock. And the ven. The events. Um, we. Their charity events. So we give to, um, Help and Hope Center. It's a calling foundation. But it's just. I give at, uh. Wow. I give the ladies a chance to get booth space at a discount.

Speaker A: Oh, yeah.

Speaker B: So we have a lot of the ladies come and set up their booth at our events. And I just feel like it's more we for me, I feel like we've gotten more exposure that way. So maybe that's one way. How about you?

Speaker A: Well. And shout out to you, uh, for your booth space. I've, uh, been a sponsor for some, uh, of your races over the years, and I love having a booth there. Count me in for the rock. The run. I'll be the water person and I'll have more water this time because, dang, we go through water. I mean, you should have seen me pushing that cart through Costco with. I mean, I had 50 pallets.

Speaker B: Didn't you ruin your car?

Speaker A: Uh, kind of. Yes. Well, so I'm going to make two trips next time instead of putting them all in the Highlander and having that. That, uh, the back wheels, um, I don't know what that thing is called. The struts or something were busted up.

Speaker B: Oh, my goodness.

Speaker A: Anyway, but it's totally worth it. Still. Totally worth it.

Speaker B: Ye.

Speaker A: Yeah. But, uh. But yeah, I. I've always loved being, um, a sponsor and having a booth at your event. So shout out to you. Um, as far as my business and how it's changed, Gosh, a lot has changed in five years for me. Um, you know, five years ago I worked for a, uh, a different Real estate brokerage, always in residential real estate. Um, but over the years, you know, I mean, I can kind of see how my business trajectory has changed. And, um, I became a managing broker, um, at that previous company and then decided, hey, you know, things are going good, but, you know, you don't want to be complacent. Once things are comfortable, that's when you know you need to get out of your box, get out of your, you know, your own way. And that's when I started Next, uh, Home Aspire, my own, uh, residential real estate company, and. Which has been perfect in a perfect match, a for you guys and, uh, run to change lives being a sponsor. Um, but also what's been great is that, uh, another way that it's changed is not only has it been great working with you guys, but also just the exposure that I've been getting from WOW and telling people about what we do at Next Home Aspire. At the Wows, we have the time where we get to stand up in front of everybody to tell everybody what we do. Um, over the years, I've recruited other agents that have come to the wow and not just recruiting, but, like, making partnerships, you know, talking to someone else. In the industry, there's so many. In my industry, there's so many things like title and mortgage and bankers and other realtors that I might do a transaction with. And so it has been fantastic. Um, all the connections that I've made, for sure, and the changes that have happened in these five years, and who knows what will happen in the next five years.

Speaker B: Yeah.

Speaker A: Well, I'm super excited about the WOW that's coming up on Tuesday. And, um, so, uh, more to come

Speaker B: on that, uh, good lineup this year.

Speaker A: We've got a great lineup.

Speaker B: I'm excited.

Speaker A: We've got a lot of fun events planned. And, uh, you know, I can't wait next week. I know we're going to be talking about all the events we've planned over the years and personal events, uh, fun stuff that we do. Um, what is your favorite event you've

Speaker B: done that I've done.

Speaker A: For yourself?

Speaker B: For myself. Well, we put on our smoking. Ah, pig roast.

Speaker A: Oh, smoking pig roast. Well, I can't wait to hear all about that next week. Um, but thank you. Cheers to another episode in the can, as they say. See you next time.

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