Matt Talks Hospitality: Real conversations for innovative hoteliers · 2026-01-28 · 36 min
Can a hotel run with one seventh of staff and still outperform its peers? Bob W is built for the modern traveler who wants the best of both worlds: the consistency and reliability of a hotel, with the space, utility and local feel of a short-stay apartment. But what truly sets Bob W apart is its software-first mindset. Niko Karstikko, Co-founder and CEO of Bob W, joins Matt to explain how Bob W blends apartments, hotels and automation into a new hospitality category. Niko Karstikko is the Co-founder and CEO of Bob W, a European hospitality tech company operating thousands of apartments across more than 19 cities. With a builder’s mindset shaped by scaling companies outside the traditional hospitality sector, Bob W has pioneered a hybrid hotel-apartment model that achieves 2.5x greater EBITDA profitability than comparable hotels.
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