Masters of MEDDICC - Cliff Dorsey - 23+ years of enterprise sales leadership experience - Episode #2

Episode notes

In this episode, we meet Cliff Dorsey, CRO of Welcome (formerly NewsCred). Cliff has been leading enterprise sales teams for over 23 years in a technology career that started at PTC in 1997 that was preceded by a spell in Biotech sales and before the as a Captain in the US Army (yup, wow!). Cliff picked up MEDDIC at PTC and it has been part of his playbook ever since. Cliff talks brilliantly about how to combine MEDDICC into the Challenger Sales and in particular the Challenger Customer. I feel as though I have come away from this conversation as a measurably better sales leader, and I am sure you will benefit from Cliff's wisdom too. Learn more about MEDDICC at . Masters of MEDDICC is a show where the world's best sales professionals are interviewed about all things enterprise sales and in particular relating to the MEDDIC framework, including MEDDICC and MEDDPICC .

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

• The Evolution of BDRs: Salesloft CRO Explains Why | Belkins Podcast Episode #17Belkins Podcast · on Enterprise sales81 / 100
• What I Wish I’d Known About Sales With Tom HappeB2B Sales Playbook · on Enterprise sales79 / 100
• Urgency That Closes Deals: Lessons From Startup Sales - Josh Kriss, COO @ GeordieCyber Go-To-Market Talk · on Enterprise sales79 / 100
• He churned 100% of his revenue on purpose - then grew 10x to $2M ARR in under 12 months. | Ali Khokhar, Founder of Amigo AIA Product Market Fit Show · on Enterprise sales78 / 100
• UserEvidence: MarTech Category Creation and Mountain Town Sales Teams with Evan Huck of UserEvidenceFounder-Led Sales Stories with Pete Kazanjy · on Enterprise sales76 / 100
• Hiring Great Talent: Erich Wolters on Mindset, Clock Speed, and Closing the Deal When It CountsPillar Talk · on Enterprise sales69 / 100

• The CRO Who Turned 25% Forecast Accuracy Into 85% | Masters of MEDDICC68 / 100
• Masters of MEDDICC | Lucy Williams-Jones | The Formula Behind 25 Presidents Clubs in a Row75 / 100
• Masters of MEDDICC - How To Build A Diverse Winning Team With Josh Reiner74 / 100
• Masters of MEDDICC - Authenticy & Trust with Richard Dufty - Episode #1882 / 100
• Masters of MEDDICC - The Art Of Decision Criteria With Luke Rogers - #Episode 1783 / 100