Urgency That Closes Deals: Lessons From Startup Sales - Josh Kriss, COO @ Geordie

Episode notes

Are you finding it hard to build a united sales culture as your cybersecurity startup scales? Struggling to keep urgency and momentum going in long, complex enterprise deals? Wondering how top teams navigate hiring, collaboration, and multi-threaded sales cycles, especially as new technologies and markets emerge? This episode of the Cybersecurity Go-To-Market Podcast delivers actionable insights to help sales and marketing leaders create stronger, more effective teams while driving revenue growth. In this conversation we discuss: Building and maintaining a “one team” culture from early-stage startup to rapid scale Effective hiring and team formation for high-performance cybersecurity sales organizations How to create urgency, maintain momentum, and drive next steps, especially during drawn-out enterprise sales cycles About our guest Josh Kriss is an experienced cybersecurity sales leader, now helping shape go-to-market strategy and culture at Geordie, a fast-growing AI security startup.